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Apple is preparing to release the 8th series of its Apple Watch this year. Well, at least it is generally expected and the company needs to release its smartwatch year after year or it will easily lose its edge over the competition. But what should the news bring? That's not what this article is about. It is more about the still unchanged form factor. 

The Apple Watch Series 7 is a watch packed with technology that many of us don't even use. It's good that they can do them, it's good that they can do what they can do and it's good that they are to some extent taken as a role model, often in terms of technology and design. If Apple sticks to its hoof, the Series 8 will only bring improvements to the existing one. But wouldn't it need a change?

Apple is already a different company 

Apple is no longer the small company that barely survived the 90s and built its success in the XNUMXs mainly on iPod music players and a few computer models with the iMac at the forefront. In terms of sales and revenue, Apple is more of a mobile phone maker than anything else. He has the finances and the options. However, he has recently been criticized a lot for ceasing to innovate. At the same time, there is space here.

The Apple Watch has looked the same since 2015, when the company first showed it to the world. On the one hand, there is nothing wrong with it, because the design is purposeful, but is it already the ideal time to start something new after these seven years? The iPhone user base is extensive, but Apple basically offers them only one solution, which only differs in its features. Why not take a little risk?

Conservatism is out of place 

We know from the competition that the round case does not matter. The operating system is very comfortable to use and offers practically no restrictions. So I'm alluding to the fact that Apple could introduce two Apple Watch models, identical in functions and price, only one would have the same form factor as they are now and the other would finally adopt a more classic "watch" design. Let's not deal with the compatibility of the system now, it is of course just a consideration.

The classic watch industry does not innovate much. It's not very far. New materials appear here and there to be used for components or cases, but more or less each manufacturer sticks to their own. The machines have been used more or less the same, tried and tested for years, and only rarely will some evolution come to the market. E.g. it is Rolex that plays mainly with the colors of the dials and the size of the case. After all, why not. 

Electronic devices become obsolete, and the Apple Watch is no exception. Of course, you can use them for years, but you usually replace them after three or four years. What will you buy instead? Basically the same thing, just evolutionary improved, and that's a shame. The same design over and over just gets boring. At the same time, we know from history that Apple can step aside, and it doesn't cost them that much.

We are talking about the 12" MacBook, which saw only two generations, the 11" MacBook Air, but also the iPhone mini (if it is confirmed that Apple will no longer introduce it this year). So it shouldn't be such a problem to try something else, whether the market accepts it or not. For such a step, Apple could actually only be praised and would finally shut the mouths of all those who criticize it precisely for the lack of innovation. Well, at least until they remember that we still don't have a bendable iPhone here. 

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