Lukáš Gondek A drone over the campus, gifts for Apple Store employees, expensive headphones with Lightning and competition vying for Apple's new cover with a battery...
The drone once again flew over the growing Apple campus (December 7)
Work on the new campus has progressed a bit over the past few weeks, and thanks to a drone that flew over the building, we can take a look at the almost finished four-story structure. From other shots, it is also possible to see the underground auditorium under construction, the research and development center and parking spaces. Campus 2 should be completed by the end of next year and up to 13 Apple employees will work there.
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Source: 9to5Mac
Apple employees receive urBeats headphones as a gift (7/12)
Like every December, Apple prepared a Christmas gift for its employees in Apple Stores around the world. This year, employees can enjoy urBeats headphones, which Apple has prepared for them in either black or red. Then they found a message on the packaging: "Thank you 2015". The headphones are worth $99 and are added to a number of gifts from past years, such as an original Apple logo backpack, a blanket, a sweatshirt or an iTunes gift certificate.
Source: MacRumors
Apple's Sacramento campus to expand significantly (7/12)
Apple is preparing to convert its warehouse in Sacramento into a logistics center that should employ up to several thousand new employees. The exact function of the center is not known, but the room plans are similar to the equipment of other technology companies, which in their centers provide spaces for employees to exercise, do yoga, as well as medical centers and dental offices. Apple is also in talks with the city council to expand mass transit, which would make it easier for employees to commute to the new location on a daily basis. Apple established this center in Sacramento in 1994, and until 2004 it served as its last production facility in the United States.
Source: AppleInsider
Apple sells Lightning headphones more expensive than the iPhone (December 8)
The removal of the 3,5mm jack from iPhones may still be a long way off, but more and more headphones with a Lightning connector are starting to appear on the market. One of them are the headphones of the company Audeze, which started selling the EL-8 Titanum model on the Apple Store, which can be purchased for almost 800 dollars (19 crowns), i.e. 750 dollars more expensive than the 150GB iPhone 16s.
The so-called Cypher cable opened up new possibilities for headphones - Audeze built a digital signal processor, D/A converter and amplifier into it. Thanks to these new features, the headphones can play music in full quality, which the 3,5mm jack has always held back a bit. The EL-8 model is actually the most affordable in the company's collection, and along with the headphones, customers also get a cable with a 3,5mm jack.
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Source: The Verge
Tim Cook joined a campaign to help children with cerebral palsy (December 8)
Apple CEO Tim Cook joined a host of celebrities to record a short message for the Foundation for Children with Cerebral Palsy. In a video filmed in a canteen in Cupertino, Tim Cook mentions the importance of diversity for development not only at Apple, but also says that this includes people with disabilities. Immediately after that, he starts a conversation with Siri by saying "Hey Siri" and the voice assistant asks how to start talking to a person with a disability. Siri answers him: "It's simple, just say ahoj. "
Apple's effort to make its products accessible to customers with disabilities was also praised by the National Federation of the Blind, when its president let it be known that Apple has done more for accessibility than any other company. Siri, which often makes using the iPhone easier for the disabled, first launched on the iPhone 4S in 2011 and now serves users in both CarPlay and the new Apple TV. Other accessibility features include AssistiveTouch, text dictation and reading, or Switch Control, for example.
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Source: AppleInsider
ASUS and LG struggle with Apple's new cover (10/12)
Shortly after introducing its first battery-backed cover, Apple received a barrage of criticism and ridicule from the public. The cover design seems ugly to most, and ASUS and LG were quick to capitalize on this in their new campaign. On a poster with the slogan "Would I buy an extra load?", ASUS points out that even with an extra battery, the iPhone 6s is still behind in terms of battery life - the ZenFon Max lasts 12 hours longer when talking and two hours longer when playing video and surfing the Internet.
You don't need that extra pack when you have the maximum power in one. #ZenFone # Max pic.twitter.com/McjMJbzij5
—ASUS (@ASUS) December 9, 2015
On its banner for the V10 phone, which charges to 50% in just 40 minutes, LG again alludes to the ugliness of the cover with the tagline “No bumps, just goosebumps,” a pun on “No bumps. Just goosebumps”. Whatever the new case looks like, the iPhone charges automatically and its battery status can be seen in the Notification Center, two enticing features.
Source: 9to5Mac
A moment of silence for those experiencing a bumpy ride. Life's Good. #TheHump #LGV10 pic.twitter.com/OX9i4Bo4UE
- LG Jordan (@LGJordan) December 9, 2015
A week in a nutshell
Last week, Apple prepared for us the release of the new iOS 9.2, which not only improves Apple Music and Safari, but also it brings support for direct import of photos to iPhone. Apart from the reworked portal to manage Apple ID we also they waited the official cover from Apple with a built-in battery, which, however, was called ugly by the general public, with which Tim Cook of course does not agree. Apple's CEO was also busy last week - he has received the Ripple of Hope award for efforts to improve society and also appeared in the New York Apple Store, where he spoke about the classroom of the future, in which creativity and problem solving are the basis.
OS X El Capitan updates have been released which repairs bugs on the Mac, and watchOS 2, thanks to which can watches in Czech. The new Apple Watch and four-inch iPhone could be introduced in March, Samsung sued Apple for patent infringement will pay $548 million, Apple Maps are three times more popular than Google Maps on American iPhones, even though the new movie about Steve Jobs he doesn't earn as much as the one with Ashton Kutcher, was nominated for 4 Golden Globes. Apple also launched a new advertising campaign in which represents the future of television after the release of Apple TV.
