Adam Kos Do you have an iPad at home? And which generation is it, or when will you replace it with a newer one? Tablets are certainly nice for certain types of work and entertainment, but not everyone needs them, and it takes longer to replace them with a newer model than with smartphones. Therefore, their sales are still falling, even though Apple is still their leader.
Tablets did well in 2020 and 2021. The world was hit by the COVID-19 pandemic and people needed to work from home. When they weren't buying computers, they were buying tablets that can do the basic work as well. But the market got saturated, and so later it started to die. This is because it will take some time before customers' existing models are updated to newer ones. In addition, many of them may actually find that they no longer need such devices and will not buy a future generation.
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Although last year Samsung released 7 new models of its tablets across the entire financial spectrum, Apple did not release a single one. Despite all this, the market was falling, so neither the new Android devices nor the old iPads supported it. According to the analytics company Canalys the tablet market fell by a whopping 10,3% last year. As for Apple, it lost 11% of tablet sales compared to 2022, Samsung by 11,5% (but Huawei grew by more than 32%). Apple's 24% year-on-year drop and Samsung's 10,5% drop show that tablets didn't last even for Christmas.
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It's time for change
Will this situation ever improve? She could, but does it make sense to keep such a dying segment alive? Tablets have always lost at the expense of smartphones, for full-fledged work there were and are computers, and it is logical. Trends change and user habits change as well. In addition, Apple will now want to change them completely and teach us something completely different. Of course, we are talking about the headset.
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Apple Vision Pro does not necessarily have to be an extension of the company's offer, as a preparation for the replacement of the existing portfolio. According to the reviews and, after all, the very purpose of use, this is a very universal device that may not have a problem in the future replacing not only tablets, but also computers, in other words smartphones themselves (and certainly Apple TV). Not now, not in a year, but quite possibly in a few years.
In addition, Apple is somewhat resistant to innovation in the tablet segment. As if he could see for himself that it didn't make much sense. If he gave them more system options, he would lose his computer market again. But with a new and somewhat revolutionary device, it can fill the gap left by iPads and usher in a new era of spatial computing.
