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The idea for Twitter was born in the head of one of its co-founders - Jack Dorsey - in 2006. Dorsey initially toyed with the idea of ​​a communication platform based on short text messages, where groups of friends, classmates or family members could communicate with each other. After one session Dorsey had at Odeo's headquarters with Evan Williams, the idea began to take shape.

The original name was twttr, and the first post came from Jack Dorsey - it read "just setting up my twttr" and was published on March 21, 2006. About the origin of the name Twitter, Dorsey said that it just seemed perfect to him and his colleagues - one of its meanings there was a bird chirping. The first prototype of the Twitter network was first in operation only for the internal purposes of Odeo employees, the full version for the public was launched on July 15, 2006. In October of the same year, Biz Stone, Evan Williams, Jack Dorsey and other employees of Odeo founded Obvious Corporation. They then bought out Odeo including the Odeo.com and Twitter.com domains.

The popularity of Twitter gradually increased. When the South by Southwest conference was held in 2007, more than 60 tweets were sent per day during the event. A single tweet could originally contain only 140 characters – it corresponded to the standard length of one SMS message – and this length was initially preserved even after the transition to the web platform. In 2017, the length of one tweet increased to 280 characters, but according to the founders of Twitter, most tweets still consist of about fifty characters. Originally, it was not possible to reply to individual tweets, and users began to add "why" before the nickname of the person whose tweet they wanted to reply to. The practice became so widespread over time that Twitter eventually made it a standard feature, and the same was reportedly the case with hashtags. In short, Twitter was shaped in part by its own users. The function of retweeting, i.e. republishing someone else's post, also emerged from the initiative of users. Originally, users added the letters “RT” before the copied message, in August 2010, retweeting was introduced as a standard feature.

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