Ondrej Holzman How Apple under Tim Cook has been fighting for the greatest possible diversity in its employee structures in recent years, i.e. to have, for example, a significantly higher representation of women in key presentations where new products are presented, is not seen so much yet. But the head of Apple promises: you will see a change today at WWDC.
Just a few hours (in San Francisco on the eve) before the keynote that will kick off this year's Apple developer conference, Tim Cook appeared at a meeting with students who earned free tickets to WWDC for their activities. Magazine Mashable him then on that occasion interviewed.
"It's the future of our company," Tim Cook says unequivocally about why employee diversity is so important to Apple. It was after his arrival that the Californian company began to be significantly involved in this area, and Cook is doing everything to ensure that in the future - and not only Apple, but the entire technology world - employs more women or people of dark skin.
"I think the most diverse group creates the best product, I honestly believe that," explains Cook, who says Apple is a "better company" on the value side just because it's more diverse.
[do action=”quote”]You will see the change.[/do]
The problem of underrepresentation of women or various minorities in technology companies cannot be solved overnight. Last year, Apple in its the first report on its own staff structure admitted that it is a 70 percent male company. "I think it's our fault. By 'our' I mean the entire tech community," says Cook.
According to the executive director of Apple, there is a lack of female role models in large companies, from whom young women could, for example, be inspired. That's why Apple works with girls from high schools and universities, as well as trying to spend more time with historically black schools.
Cook also wants to take a significant step in this area at today's keynote. The presentation of new products is one of the most watched events where the company's top representatives show up. And until recently it was a purely male event.
"Look tomorrow (tonight - editor's note)," he advised the editor Mashabl Cook. “Check it out tomorrow and let me know what you think. You will see a change," Cook indicated that we can probably look forward to a female representative of Apple at the Moscone Center as well. Christy Turlington Burns broke the ice for the first time when she showed how she uses the new Apple Watch while doing sports.
If Apple plans to introduce one of its top executives on stage, Angela Ahrendts has a great chance. She has extensive experience with public speaking from her previous work at the fashion house Burberry, and now she could talk about her mission to rebuild Apple's brick-and-mortar stores.
Lisa Jackson, vice president of environmental affairs, and Denise Young Smith, vice president of human resources, are also in top management. It is also possible that Apple will reach out to its partners for a woman to speak at WWDC.
Tim Cook himself wants to do everything in his power to at least change the situation in his company. “I try to look at myself in the mirror and ask myself if I'm doing enough. If the answer is no, then I try to do more. We have to somehow convince people how important this is,” Cook thinks, which for him means not being silent while creating workable programs that help women or African-Americans.
"It cannot be changed overnight. But at the same time, it is not an unsolvable problem. It's easily solvable because most problems are human-made, so they can be fixed," Cook added.
The WWDC 2015 keynote starts today at 19 p.m. and you can watch it live from 18.45:XNUMX p.m. on jablickar.cz/keynote. New OS X and iOS systems are expected to be introduced as well as music streaming services Apple Music. After all, according to yesterday VentureBeat confirmed Sony boss Doug Morris.
"It's going to happen tomorrow," Morris said of Apple's new music streaming service, for which Sony should be one of the important partners. On the contrary, apparently we won't see a new Apple TV.
"I think it's our fault. By 'our' I mean the entire tech community," says Cook.
It's nobody's fault. It's simply because most women are only interested in technology and computers from the user side. In addition, universities of technical and IT fields are also the domain of men. This is due to the difference between the male and female brain. If someone thinks that by artificially pushing women they can change the minds of others, they are mistaken. Women have to want it themselves, this is not on men's shoulders.
Calm down, there's no point in going at them with logic, this isn't about women or logic. This is politics, it is the political agenda of the New Left. It includes positive discrimination, multiculturalism, the LGBT agenda, feminism and these quotas. Here, these quota totalitarians also have the green light, just remember the quotas for the parliament and others. One must be wary of these efforts and keep one's common sense.
FINALLY! tim cook is a good leader, they achieve more with diversity. I'm glad that apple is becoming a diverse company and not the big black and white juggernaut.