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On Tuesday, the new keynote iPhones 6 a 6 Plus featured Phil Schiller, payment service Apple Pay took charge of Eddy Cue. A privilege to show the world Apple Watch CEO Tim Cook kept to himself - and he was bursting with enthusiasm. After the presentation, he admitted that this was the moment he had been waiting for for many years.

"If there was a lot of emotion in my voice today, it was because we've all been waiting a long time for this day," he said Tim Cook after the keynote for USA TODAY. "The people at this company are doing the best work of their lives, the best work Apple has ever done."

[do action=”citation”]We have all been waiting for this day for a long time.[/do]

For three years in the position of executive director - a position he took over from Steve Jobs - he had to endure constant pressure and the words of critics who questioned his ability to lead such a giant company towards further success. On Tuesday, Tim Cook showed that Apple is in full force and ready to face the competition with three major new products.

However, Cook himself does not take the introduction of iPhones with a larger display or the unveiling of a potentially revolutionary watch as an answer to critics. "To be really honest, I don't think about it that way, I think about Apple," he said, assuring that what mattered to Apple before is just as important to the company now, which is to do things right, not to be the first.

“We didn't make the first MP3 player, smartphone or tablet. But you can say that we made the first modern MP3 player, smartphone and tablet. And I think we're making the first modern smart watch now. From this point of view, history repeats itself," Cook is convinced. “Once people look at them, it's a bit hard to buy anything else. They immediately define a category.”

Although Apple came up with the watch only now, when other manufacturers had already released the first versions of their own wearable devices, Cook revealed that they had been considering the watch at Apple for years. Work on them began after the death of Steve Jobs. Also, iPhones with larger displays did not appear in the last year, Apple discussed them for the first time four years ago.

"It's an incredible opportunity for us to force people to switch from Android to iOS," the head of the Californian company, which has avoided similarly large displays for years, says quite frankly about iPhones with 4,7- and 5,5-inch diagonals. "So yeah, this is impressive," he added.

Source: USA TODAY
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