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As part of the conference in New York, the first smart watch of the luxury Swiss brand Tag Heuer was presented today, which the company she promised already in March. The watch is called Connected, runs on the Android Wear platform and is aimed, as is usual with this brand, at a more affluent clientele. The Tag Heuer Connected costs $1, and at first glance it's clear that it's a luxury item that doesn't deny its origins. In short, the designers have done everything to create a smartwatch that doesn't look smart.

The Connected is the first Android Wear watch to enter the market with a price tag above $1. Tag Heuer is therefore not afraid to compare them with the Apple Watch, which also exists in a gold version for $000. Tag Heuer watches are not made of gold, but of titanium, which is stronger and lighter than steel. Like the Apple Watch, the Connected watch is customizable to the customer's taste. They are available with six different rubber bands. But the Swiss watch house will not please men with smaller hands. The Tag Heuer Connected has a relatively large 17mm dial.

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The inside of the watch is powered by an Intel processor, which is quite rare in the world of smart watches. Most watches with the Android Wear system have a chip from Qualcomm, and Apple traditionally bets on its own chip. The touch dial protects the sapphire crystal. The watch offers "all-day battery life" and recharging takes place in a simple docking station. In terms of connectivity, there is Wi-Fi, Bluetooth and a microphone that records voice commands.

So far, the company has developed three digital dials that faithfully imitate the classic analog design that won the brand many rock fans. There is a chronograph, a traditional three-hand dial and a world time indicator. All three types of dials are then available in black, white and blue. But of course you can also use any other watch face available from the Google Play Store, because the compatibility with Android Wear is absolutely full-fledged despite the atypical embossing of this smart watch. It is nice that the Swiss watchmakers have also developed several native applications for their watches, including a stopwatch and an alarm clock.

Clearly, the Tag Heuer Connected Watch is not a watch for everyone. Dropping $1 (converted to almost 500 crowns) on the counter for consumer electronics, even if they are Swiss and luxurious, is not something the masses of people do every day. However, Connected is in any case a watch that is worth paying attention to. This is the first smart watch from the workshop of traditional Swiss watchmakers and therefore a product that has no analogues yet. Another niche in the market was thus filled, and that is only good for customers.

Source: The Verge
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