Amaya Toman This time, the Friday morning summary is completely in the spirit of social networks. We will talk specifically about Facebook and Instagram - Facebook has new plans to start showing ads in games for the Oculus VR headset. In addition, it will also launch a new tool to help it detect deepfake videos. In connection with advertising, we will also talk about Instagram, which is introducing advertising content in the environment of its short Reels videos.
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Facebook will start showing ads in VR games for Oculus
Facebook plans to start displaying ads in virtual reality games in the Oculus Quest headset in the near future. These ads are currently being tested for some time and should be fully launched in the next few weeks. The first game in which these ads will be displayed is the title Blaston - a futuristic shooter from the workshop of the developer game studio Resolution Games. Facebook also wants to start showing ads in several other, unspecified programs from other developers. The game companies in whose titles the ads will be displayed will understandably also receive a certain amount of profit from these ads, but the Facebook spokesperson did not specify the exact percentage. Showing ads is supposed to help Facebook partially recoup its hardware investment and keep prices for virtual reality headsets at a bearable level. In his own words, Facebook CEO Mark Zuckerberg sees great potential in virtual reality devices for the future of human communication. The management of the Oculus division was initially reluctant to accept ads from Facebook due to concerns about the reaction of users, but since the beginning of last year, the connection of the Oculus platform with Facebook has become even stronger, when the condition for new Oculus users to create their own Facebook account was created.
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Facebook has a new weapon in the fight against deepfake content
Michigan State University, in collaboration with Facebook, introduced a new method to help not only with the detection of deep fake content, but also with the discovery of its origin, with the help of reverse engineering. Although, according to its creators, the mentioned technique is not significantly groundbreaking, it will significantly contribute to the detection of deepfake videos. In addition, the newly developed system also has the ability to compare common elements between a series of multiple deepfake videos, and thus also trace multiple sources. At the beginning of last year, Facebook already announced that it intends to take very strict action against deepfake videos, the creators of which can use machine learning technology and artificial intelligence to create misleading, but at first glance trustworthy-looking videos. For example, it is circulating on Instagram deepfake video with Zuckerberg himself.
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Instagram is rolling out ads in its Reels
In addition to Facebook, this week Instagram also decided to tighten its advertising, which, after all, falls under Facebook. The social network is now introducing ads to its Reels, which are short TikTok-style videos. The presence of ads in Reels videos will gradually expand to all users worldwide, with ads that will be directly Reels-style - they will be displayed in full-screen mode, their footage can be up to thirty seconds long, and they will be shown in a loop. Users can distinguish an ad from a regular video thanks to the inscription next to the advertiser's account name. Reels ads were first tested in Australia, Brazil, Germany and India.
