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Many Spotify users have already gotten used to having a fresh batch of roughly three dozen songs delivered to their "inbox" every Monday, which are chosen exactly according to their tastes. The service is called Discover Weekly and the Swedish company announced that it already has 40 million users who have played five billion songs within it.

Spotify is waging the biggest battle with Apple Music in the field of music streaming services, which is slowly gaining subscribers after its launch last year and is preparing to attack the Swedish competitor in the future. That's why Spotify this week leveled the move in terms of subscriptions, and the aforementioned Discover Weekly is one of the strengths it can boast of.

Apple Music also offers different recommendations based on, for example, which songs you so-called "favorite" and what you're listening to, but Discover Weekly is still different. Users are often pleasantly surprised by how perfect a playlist Spotify can serve them every week without directly interfering in its production.

In addition, Matt Ogle, who leads the development of Spotify's music discovery and customization of the entire service according to user preferences, revealed that the company has updated its entire infrastructure to be able to launch similarly deep personalization on a large scale in other parts of the service. Spotify didn't have the resources for this yet, because Discover Weekly was also created as a side project.

Now, according to the company's data, more than half of Discover Weekly's listeners play at least ten songs each week and save at least one to their favorites. And that's how the service is supposed to work - to show listeners new, unknown artists they might like. In addition, Spotify is working on getting medium and smaller artists into playlists and also sharing data with them for mutually beneficial cooperation.

Source: The Verge
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