Michal Ždanský At the beginning of the month Angela Ahrendts, now the former head of fashion house Burberry, has joined Apple's top board as senior vice president of retail and online business. New members usually receive a joining bonus in the form of restricted shares. Angela Ahrendts is no exception, her bonus is 113 shares. At their current value of over $334, they are worth 600 million (68 billion crowns). Ahrendst will not get all the shares right away, but in parts at intervals until 1,3, provided she stays with Apple. After all, it is a common practice of joint-stock companies.
The new head of retail is still settling into her new position, but she will probably be overseeing a big event in her first busy week. Apple plans to hold a big event at Apple Stores this week to promote iPhone sales. The company is also reportedly planning to email its customers who purchased an iPhone earlier and offer them the option to exchange their old phone for a new one via email. This goes hand in hand with the trade-in program that Apple launched months ago.
This is not the first initiative to support iPhone sales, Tim Cook announced this effort last year during the conference call on the occasion of the quarterly financial results and later also acted with Apple Store managers. It was from this initiative that the exchange program that is currently implemented in the United States or Great Britain arose. In addition, sales were also supported by the new application for Apple Story and iBeacon technology. iPhones are still the biggest driver for Apple and bring more than 50 percent of turnover, but most of them will still be sold by operators, where Apple cannot offer its other services and possibly get customers to buy additional accessories or devices.
What does this woman really know? I don't belong to the social class that knew her clothing company.
I recommend reading her profile (http://jablickar.cz/kdo-je-angela-ahrendtsova-nova-zena-v-nejuzsim-vedeni-applu/), this is a very interesting person who can have a great influence on the future of Apple.
I would also welcome an exchange program here...