Amaya Toman Apple opened more of its new European retail brand stores this week. The newest Apple Store is located in Milan, Italy in Piazza Liberty, and in today's article we will show you what it looks like inside.
The store in Piazza Liberty is the first of the Italian Apple Stores, which is in the spirit of the new generation of apple store design. Here you will find popular areas such as Genius Grove, The Forum or perhaps The Avenue. These are sections in the store that are dedicated to activities such as customer support, education or shopping.
A huge fountain dominates the new flagship among Italian apple shops. The water that gushes from it cascades down the glass walls that customers pass through when entering the store. Piazza Liberty also includes a public square where customers gather before the grand opening of the store. On the opening day, the Milanese artist LI M performed here.
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Apple plans to host educational and cultural events as part of the Today at Apple program at the new store. The program should take place here throughout the weekend. Customers who arrived at the store on time received free special bags and art books as welcome gifts. The first guests in the store were welcomed by none other than the head of retail sales, Angela Ahrendts. Even before the store officially opened, Apple collaborated with twenty-one local artists to celebrate Milan's creative community.
The newly opened store will become a work home for 230 Apple employees from the retail sector. A number of them reportedly came to Milan from Apple stores around the world. The Apple store in Piazza Liberty became the seventeenth Apple retail store in Italy.
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Dan Pražák 