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Microsoft is coming up with a new virtual store with mobile applications, or rather copied Apple's Appstore. Microsoft Marketplace comes with a new version of the Windows Mobile 6.5 operating system. And what is it like? I will not describe its functions in detail here (after all, you know the Appstore, so you can imagine everything), but I will rather focus on some differences. What surprises me is that most of them are in favor of Apple.

Developers won't have it easy on the Marketplace

Any developer who wants to develop apps on the Marketplace will have to pay an annual fee of $99. Microsoft will also take a 30% profit share from each app sold. Here it is no different from the Appstore, but Microsoft in addition charges $99 for each application submitted to Marketplace, including free apps! Until the end of the year, you can take advantage of an "event" where you can submit up to 5 open source applications to the MarketPlace for free. I can already see the crowds flocking to fill the Marketplace with apps.

However, Microsoft Marketplace is thinking of those developers who already pay a lot of money to send an application to the Marketplace. If their application is not accepted, unlike the Apple Appstore, they will receive a detailed explanation, possibly including tests where the error manifested itself. I thought that must be good. But my smile only lasted until I found out that the author has to pay a $99 fee to add the app again after correcting the reported errors and resubmitting it to the Marketplace! Fortunately, updates are free, but you know how it is, one bad update and yuck, $99 on the table. Free app developers are sure to get involved.

How are the customers? They are a bit better than in the Appstore, but not the Czech ones

Even in the Marketplace, you won't be able to try the app before you buy it, but if you buy an app that turns out to be really bad, you can return it within 24 hours. You can only do this once a month, but still better than nothing. In addition, apps for which customers frequently request refunds will be removed from the Marketplace. But what was my surprise when I He did not find the Czech Republic on the list of countries, where the commercial part of the Marketplace will operate. After all, even developers registered in the Czech Republic cannot send commercial applications to the Marketplace!

No VoIP, no other browsers, players, etc.

As with the Appstore, the Marketplace does not allow VoIP applications that use the operator's network. VoIP will be possible just like on iPhone only on WiFi. Likewise, Microsoft doesn't want there to be any other Internet browsers (Bye bye Opera Mini), players, and the like. The conditions are therefore roughly as strict as on the Appstore.

Java? It's past. Flash? Limited but we have

Windows Mobile was known for running applications written in Java. But that is the past. No such apps can appear on the Marketplace. But Flash should work to some limited extent, thanks to Adobe Flash Lite.

Marketplace success and increasing Windows Mobile market share?

To successfully access the Marketplace, you need Windows Mobile 6.5 (i.e. its latest version). With Apple, you'd launch iTunes and update, but with Microsoft, it's not that easy. You can't even buy a license (as with the iPod Touch, for example). If you don't own some of the models introduced in February this year, you'll have to buy a whole new phone straight away. Partly understandable, but still.

Personally, I don't know if Microsoft should have come up with a much looser policy if it wants to succeed in this market. Windows Mobile is slowly losing share in the US market, which is dominated by Apple and Blackberry, and this could discourage other fans of the platform. Microsoft may attract some potential iPhone buyers, but will it make up for the loss of Windows Mobile fans? And what about Radek Hulán?

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