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When Steve Jobs introduced the first iPad, he introduced it as a device that would establish a new product segment between the iPhone and the Mac, i.e. the MacBook. He also said what such a device should be ideal for. Maybe at the time, but everything is different today. So why didn't Apple bring us support for multiple users even with iPadOS 15? 

The answer is actually simple. He's all about sales, he's all about making sure every user has their own device. He does not want to share physical hardware, when he sees the potential more in sharing software or services. It was 2010, and Jobs said that Apple's iPad was ideal for consuming web content, emailing, sharing photos, watching videos, listening to music, playing games and reading e-books – all at home, in the living room and on the couch. Nowadays, however, it is different. The iPad can thus be anything but an ideal device for the home. Although it can be set as the administrator of the smart one.

Steve didn't quite get it 

The device referred to as a "tablet" left me cold for a long time. I succumbed only with the arrival of the first generation iPad Air. This is thanks to its hardware, but also the weight, which was finally acceptable. I designed it as a household device that will be used by several of its members. And it was the biggest mistake because not a single member could use his potential to the fullest. Why?

It was due to the connection to Apple services. Signing in with an Apple ID meant syncing data—contacts, messages, emails, and everything else. I don't really have anything to hide, but my wife was already annoyed by the badges on all those communication applications, the need to download content from the App Store by entering my password, etc. subscribed services, it's laughable. At the same time, each of us prefers a different layout of icons on the desktop, and it was actually impossible to come to an agreement.

This iPad was practically used for only a few activities – playing RPG games, which are noticeably clearer on a larger screen, browsing the web (when everyone used a different browser), and listening to audiobooks, where surprisingly, as in the only case, the common content was not a problem. How to solve it? How to turn the iPad into an ideal home product that everyone in the household will use to its full potential?

11 years and there is still room for improvement 

I understand that Apple is concerned with sales, I do not understand that, for example, with Mac computers, multiple users are allowed to log in without any comments. In addition, he presented it so nicely at the presentation of the new 24" iMac, when you just press the Touch ID key on his keyboard and the system will log in depending on who the finger belongs to. Said iPad Air is always at home. Now it is practically not used anymore, only in exceptional cases, which is also due to its old iOS and slow hardware. Will I be buying a new one? Of course not. I can get by with an iPhone XS Max, eg my wife with an iPhone 11.

But if the iPad Pro, which has the same M1 chip as the iMac, allowed multiple users to log in, I would start thinking about it. As part of its strategy of putting devices in every home, Apple paradoxically discourages a certain group of users. It makes no sense for me to have an iPad purely for my own use. I understand all those for whom this is a dream device, be it graphic designers, photographers, teachers, marketers, etc., but I just see it as a development dead end. That is, at least until Apple offers us to log in more users. And better multitasking. And a professional application. And interactive widgets. And… no, honestly, the first thing I said would really be enough for me. 

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