Michal Marek A special Apple page called "Your Verse" has been presenting the stories of specific people in whose lives the iPad plays an important role for a long time. Two new inspiring stories have now been added to Apple's website. The central characters of the first of them are two of the musicians who make up the Chinese electropop group Yaoband. The second story revolves around Jason Hall, who strives for the rebirth of Detroit in an interesting way.
Luke Wang and Peter Feng of the Chinese music group Yaoband use an iPad to capture ordinary sounds and then transform them into music. In a video on Apple's website, these youngsters are captured using their iPads to record the sound of water flowing over river stones, water dripping from a faucet, the crackle of pool balls hitting each other, the gentle jingle of a bell, and many other ubiquitous and everyday sounds.
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Various applications created for musicians allow them to mix the captured sounds in different ways and thus create a unique musical mix. To create such music, Feng and Wang use applications such as iMachines, iMPC, music-studio, MIDI Designer Pro, figure or TouchOSC, but they can't do without the native Notes app, for example.
Thanks to the iPad, Luke Wang has the power to make every performance unique. He can add new sounds to the basic musical background right during the show and enrich every second on stage with new ideas. By adding new elements to music, Yaoband strives to realize its vision of an ever-evolving sound. According to Peter, creativity and innovation are the absolute basis of music. According to him, these two elements make music live.
Jason Hall's story is completely different, and so is the way this man uses his iPad. Jason is the co-founder and co-organizer of a regular bike ride through Detroit called Slow Roll. Thousands of people regularly attend this event, so it's no wonder that Jason Hall needed a tool to help organize events of this magnitude. The Apple tablet became that tool for him.
The last few decades have been tough times for Detroit. The city was afflicted with poverty and the loss of capital and population can be seen in this American metropolis. Jason Hall started Slow Roll to show people Detroit in a positive light. He loved his city and wanted to help other people love it again. Jason Hall believes in the rebirth of Detroit, and through Slow Roll, he's helping his neighbors reconnect with the place they call home.
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Hall began to look at Detroit differently when he began to get to know it from the seat of a bicycle during his leisurely rides through the city. As time went by, he then began to try to convince people to see their city the same way he saw it, so he came up with a simple idea. He got on his bike with his friends, went for a ride and waited to see if people would go on the journey with him.
It all started simply. In short, 10 friends on a Monday night ride. Soon, however, there were 20 friends. Then 30. And after the first year, 300 people already participated in the drive through the city. As interest grew, Hall decided to take the iPad and turn it into a planning headquarters for the entire Slow Roll community. According to him, he started using the iPad for everything. From planning outings to internal communication to buying new T-shirts for outing participants.
Jason Hall does not allow selected applications in particular, which he uses constantly for his work. Jason plans events and meetings using the Calendar, handles his emails on the iPad, plans trips using Maps and coordinates the entire community using the Facebook page manager Facebook Pages Manager. Hall cannot do without an application either Prezi, in which he creates elegant presentations, without a tool Photo for creating posters with which he invites the general public to various events, and his role as an organizer is facilitated by applications for weather forecasting or Penultimate, a handy drawing tool.
These stories are part of Apple's special ad campaign called "What will your verse be?" (What will your verse be?), and thus join previously published stories about interesting people and how these people use the iPad. Earlier videos on Apple's website have so far featured Finnish classical music composer and conductor Esa-Pekka Salonen, traveler Chérie King, climbers Adrian Ballinger and Emily Harrington, choreographer Feroz Khan and biologist Michael Berumen. The stories of these people are definitely worth reading, and the entire "Your Verse" campaign, which you can find on a special page on Apple's website.
I really like these ads :)