Michal Ždanský Apple continues its web campaign Your Verse, which is shown by the unique use of the iPad by people from various fields. This time he focused on classical music composer and conductor Es-Pekka Salonen and deaf travel journalist Cherie King, who uses an iPad to navigate and record impressions of the places she visits.
Salonen se according promo pages he tries to bring young people to classical music and for this purpose he helped to develop an app together with his colleagues from the Philharmonic Orchestra, which offers users a unique view of classical music production. The application allows you to watch the score and the players who play it at the same time, you can also switch to different points of view and thus watch individual sections of the orchestra. Through the app, Salonen hopes to bring classical music to an audience that doesn't usually enjoy classical music. "What seems distant, strange and maybe a little abstract suddenly becomes real and common," adds the Finnish composer.
Second page the latest campaign features journalist Cherie King and her work from her travels around the world. She was born completely deaf, so she relies on sign language and lip reading to communicate with people. Thanks to the iPad, modern technology and special applications also help her. Thanks to this, for example, he will not miss the plane due to not hearing the information announcement. Instead, her iPad shows her a simple notification. He also uses the tablet to view guides and maps, as well as often using translation applications. “The iPad is one of my most important travel tools,” says King.
On the page, we can also find the favorite applications of Salonen and King, both of whom talk about them in several videos. According to Salonen, a music composer should not do without instruments such as these Pianist Pro, Notion or perhaps its own application Orchestra. When traveling, King often uses applications such as tripwolf, AroundMe or Photopedia and communicates with teaching applications such as Learn Vietnamese or Babeldeck. She likes to share her experiences with her friends on social networks Facebook a Twitter or blogging platform WordPress. Apple created the pro Salonena i King a special section in the App Store, where you can clearly see all their favorite applications.
