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Last week, Apple chief designer Jony Ive spoke at the San Francisco Museum of Modern Art and covered a variety of topics, but the most interesting information was about the Apple Watch, Apple's latest and most mysterious product. Ive noted that the development of Apple's watch was more challenging than the development of the iPhone, because the watch is in many ways firmly determined by a long historical tradition. So the designers had their hands tied to a certain extent and had to stick to the old habits that are associated with watches.

However, Ive provided even more interesting information when he said that the Apple Watch will have a silent wake-up function. It was of course assumed that the Apple Watch would have an alarm clock (on the other hand, the iPad doesn't have a calculator, so who knows...), but the fact that the Apple Watch will use its Taptic Engine to wake up with a gentle tap on the user's wrist, that's a nice novelty. Of course, something like this is nothing groundbreaking in the industry. Both the Fitbit and Jawbone Up24 fitness bracelets wake up with vibrations, and the Pebble smartwatch also has a silent wake-up function.

However, the relevance of this feature is disputed by John Gruber. The one on his blog Daring Fireball points out to the fact that, according to the information that Apple representatives themselves gave in public, it will be necessary to charge the Apple Watch every night. So how will the watch wake us up with a tap on the wrist if it has to spend the night on the charger due to its limited battery life?

On the other hand, if this problem were to be overcome over time, the function could be very promising if it were supplemented with sleep monitoring. The watch could then wake up the user "intelligently", as the previously mentioned Jawbone Up24 is already able to do today. In addition, Apple would probably not even have to implement the smart wake-up function in the watch itself. Independent developers have been specializing in something like this for a long time, just look at the application Sleep cycle alarm clock for iPhone. It would therefore be enough for these developers to be able to reorient themselves to the Apple Watch, which, in addition, creates much better conditions for them to use their application compared to the iPhone.

The beginning of 2015 apparently means spring

Jony Ive did not talk about a more precise release date, Apple and its representatives have so far always referred to the date already mentioned during the presentation of the Apple Watch, i.e. the beginning of 2015. It was already speculated that the Apple Watch could be released, for example, during February, but it seems that we won't see them until March. Server 9to5Mac managed to obtain a transcript of a video message by Angela Ahrendts, Senior Vice President of Retail and Online Stores, which was addressed to employees of the Apple retail chain.

"We've got the holidays, Chinese New Year, and then we've got a new watch in the spring," Ahrendts said in the message, alluding to the busy schedule of the coming months. According to sources 9to5Mac led by Ahrendtsová, Apple is preparing to significantly transform the shopping experience in brick-and-mortar Apple Stores, where it intends to allow customers to try out the new Apple Watch, including changing bracelets. Until now, all devices were secured by cables, so you couldn't even shove your iPhone too far into your pockets. However, with the Apple Watch, Apple could give customers more freedom.

Source: Re / code, 9to5Mac (2)
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