Michal Marek Jony Ive, Apple's in-house designer, attended the conference Vanity Fair's New Establishment Summit, where it was possible to see him in a unique situation - in public and in front of an audience. He talked about interesting and current topics, which include, for example, Apple's current product line enriched with larger iPhones and the brand new Apple Watch product. However, the copying of Apple's design by the Chinese Xiaomi, for example, also came under fire.
Jony Ive answered many questions about his professional and personal life. For example, he confided that the difficulty of his work is the fact that he spends a lot of time only with himself and with work. On the other hand, however, he is happy with his great design team, from which he says no one has ever left voluntarily. "It's actually very small, there's 16 or 17 of us. It's grown steadily over the last 15 years and we've worked hard to keep it as small as possible," revealed the designer, who holds a knighthood of the British Empire. Individual Apple designers work in peace and solitude, meeting only about three or four times a week. On this occasion, the team gathers at tables similar to those found in Apple Stores and draws.
Jony Ive, who appears very rarely in public and it is very rare to get a statement from him, also answered the question about why the team decided to return to rounded edges for the latest iPhones. Prototypes of phones with larger displays are said to have been created in Cupertino a few years ago. However, despite the great features, the result was poor as these phones looked clunky, similar to how big competing phones look now. The team then realized that it was important to offer a phone with a larger screen, but that a lot of work needed to be done in order to create a convincing product. The rounded edges were necessary to keep the phone from feeling too wide.
One of the questions was also about what Apple product Ive used before he started working for Apple. It was the Mac that Jony Ive got into at art school. The designer who now designs these very computers recognized even then that this was an exceptional product. He found it much better to work with than with other computers, and the Mac also charmed him with its design. Ive is said to have already felt the desire to get to know the group of people from California behind something like this.
Jony Ive never wanted to be an artist or any other kind of designer than a product designer. "It was the only thing I could do. I feel it is a public service. We create tools for each other,” Ive said. In addition, this desire obviously arose already in Ivo's childhood, which is also indicated by the fact that this man already won a design competition as a child thanks to the design of a telephone device. Interestingly, this winning phone had, for example, a microphone that the caller had to hold in front of their face.
[do action=”quote”]I definitely don't think copying is correct.[/do]
At Apple, Jony Ivo was chosen by himself to work on the PowerBook laptop because of his great talent. At that time, Jony also had an offer from an English ceramic company, for which he could design bathroom equipment. However, Ive decided to move to Cupertino, California.
Jony Ive admitted that he was always interested in watches and had a weakness for them. The first watches were invented even before pockets, so they were worn around the neck. Later came the pocket watch and eventually moved to the wrist. We have been carrying them there for over 100 years. After all, the wrist has turned out to be a great place from which a person can get information in a flash. "When we started working on it, the wrist seemed like a natural place for the technology to appear."
At the end of the interview, the head of Apple's design department answered questions from the audience. One of the questions was aimed at the rapidly growing Chinese company Xiaomi, whose hardware and user interface applied to Android are strikingly reminiscent of Apple's creations. Jony Ive reacted with undisguised indignation and said that he certainly does not take the copying of Apple's design as a compliment to his work, but as outright theft and laziness.
"I don't see it as flattery. In my opinion, this is theft. I definitely don't think it's right," said Ive, who says it always takes a lot of effort to come up with something new, and you never know if it's going to work or if people are going to like it. In addition, Ive thought aloud about all those weekends when he couldn't be with his family because of his design work. That's why plagiarists call him out so much.
What was also very interesting about the whole discussion was that Jony Ive obviously does not see the Apple Watch as just another electronic toy and "gadget" for enthusiasts. "I see the watch as a departure from consumer electronics," Ive revealed.
The watch was worn
I wonder what iPhone Jony uses, 6 or 6+ :)
We need a prototype that may appear on the market in the future with functions that we can't even imagine yet ;)
:-D
Do you mean full-fledged multitasking? :D
Isn't Jony Ive the one who inspired the flat design of Windows 8? How many hours did the Swiss designers probably spend coming up with the design of the clock, which Jony then blatantly stole as an iOS icon. Disgust
Your inability to understand the difference between inspiration and copying is your problem.
again, a bit of judgment would be needed. apple simply folded the notification center from android. the watch icon is also stolen, albeit slightly modified.
I'm also an apple lover, but away from here..
everything is copied everywhere. thanks to that there is a market. if it wasn't copied and better things didn't come with the copies, we'd still be in the stone age.
You are mixing apples and pears. Jony Ive talked about product design costing a lot of work and money. I recommend reading something about industrial design first and then spouting nonsense in the discussions. And the last paragraph is absolute nonsense. You've only heard about the economy in the news on Nova, haven't you?
So if someone invents a shape, does he have the moral right to forcefully forbid others to make the same or something similar?
Agree with nick fila. Intellectual property, err, copyright, copyright, patents, are statist nonsense that apply propaganda as they help progress, but there is not a single proof of this, on the contrary, history and empirical research clearly show the long-suppressed opposite.
I don't have a problem with that. Apple was once "inspired" by Xerox, and then both companies only deal with copying :)
Companies like Xiaomi should close, let such Chinese and Korean copycats go there to... away.
did you get anything from them??? Oh, I forgot that Apple has a patent for a rectangle with rounded corners.. ;)
Ive is completely out of touch with reality and it shows in his products. Closed in their laboratory and when they speak in public it is a holiday. There is an extreme lack of feedback from the magor Jobs, who would have told him on IP6: "You screwed up in the summer cinema in the first row, didn't you? ” and he would stomp on the thinnest IP ever with a wart!! Apple is insanely self-reflective, thanks to the cult that Jobs built up, their wallets will be full for some time, but their products are starting to literally be a dozen :-( – which really saddens me as a fan!
If we put it on the level of Apple = iPhone, then I agree. 6 is like a bad dream. In general, I have not been happy with iOS devices lately, also from the SW side. But I wouldn't call such Macs a dime a dozen, on the contrary, they are very attractive devices. Whether it's retina MBPs, iMacs or the new Mac Pro. Keep it up, I'll buy them all :)