Lukáš Gondek Steve Wozniak appeared in a Cadillac ad, Samusng may borrow another design from Apple, and Ericsson would like to ban iPhone and iPad sales in the United States. Swiss companies then came with their own smart watches.
Steve Wozniak appeared in a Cadillac commercial (23/2)
During the Oscars night, he not only appeared on American television Apple commercial narrated by Martin Scorsese, but also Apple co-founder Steve Wozniak himself. He was invited by the Cadillac company in its advertisement and described as someone who didn't even finish school and despite that invented the personal computer. Along with a song by Edith Piaf and other important personalities, Cadillac is advertising its new car, which will be officially presented at the end of March.
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Source: Cult Of Mac
The former head of Apple Stores joined the online retailer Nasty Gal (February 26)
Ron Johnson has another project in front of him, he will lead the financing of a women's clothing store Nasty Gal. After stepping down as head of Apple Stores in 2011 and unsuccessfully running a fashion chain of stores JCPenney so Johnson returned to the world of fashion. Nasty Gal plans to expand the number of brick-and-mortar stores, as it currently only has one in Los Angeles. Last year, Johnson helped raise $30 for online shopping start-up Enjoy and was also expected to collaborate on a new delivery system.
Source: 9to5Mac
Samsung is preparing new headphones, they look like EarPods (February 27)
After a long time, the South Korean company Samsung has prepared new headphones for its customers, which, however, are very similar to Apple's EarPods. They basically differ only in that they are covered with rubber and fit deeper into the user's ear. However, the photos leaked on the Internet are not confirmed, just as it is not clear if the headphones will have better sound quality. We should learn everything important already today, when Samsung presents the new Samsung Galaxy S6.
Source: cult of android
Ericsson wants to stop sales of iPhones and iPads in the United States (February 27)
Apple is facing a lawsuit for breaching a licensing agreement with Ericsson, whose patent for LTE technology Apple uses on its devices. Apple is said to be using 41 of Ericsson's patents, which are essential to the functioning of iPhones and iPads, and is harming the entire market by refusing to accept fair terms from the Swedish company. The lawsuit could even result in a ban on the sale of Apple products in the United States. Apple paid for the patents until mid-January, when, however, it declared that Ericsson was claiming too high license fees.
Source: MacRumors
The Swiss presented the first luxury smart watch (February 27)
Swiss watchmakers Frederique Constant and Alpina decided to showcase their vision of a smart watch. They teamed up with the company behind the Nike Fuelband, for example, and designed a watch that doesn't have its own display, but will offer classic fitness functions via a mobile app. The luxurious look of classic watches will thus remain intact and the Swiss will not aim for smart watches that would offer smartphone functions. They should be officially unveiled just a few days before the Apple Watch event in March, and the starting price should be a thousand dollars.
Source: 9to5Mac
A week in a nutshell
Tim Cook is on a world tour this week. He was the first to fly to Germany, where visited the company producing glass panels for Apple Campus 2 and the editors of the newspaper Bild. He came down also with Chancellor Angela Merkel and discussed security and privacy with her. Although Cook is from Europe Issued to Israel, where Apple opened a new research center, but there are still a few news concerning Europe. In Ireland and Denmark, a Californian company will build new data centers for 17 billion euros and European Visa begins to prepare to launch Apple Pay.
The most talked about news last week was the release of the iOS 8.3 beta, which contains the long awaited racially diverse emoji. Apple was also the talk of the town on Oscar night, thanks to a new ad that was shot on the iPad Air 2 and represents the tablet as a tool for filmmakers.
Announced It was press event on March 9, at which Apple will add information about the Watch that we already know Will be waterproof, and which had a huge advertising campaign in the fashion magazine Vogue. Apple too bought another company, this time developer studio Camel Audio, which he could use to improve his Garage Band music app.
