Close ad

Voice assistants are becoming an increasingly important part of mobile devices as they gain capabilities, so it's important that users know about them and know how to use them. In the new advertisement for Siri, Apple therefore bet on a really strong caliber, the popular actor Dwayne Johnson, who calls himself The Rock.

The actor himself unleashed quite a storm on Twitter even before the release of the almost four-minute ad, where he wrote, that he "teamed up with Apple to create the biggest, coolest, sexiest, funniest movie ever." OF film eventually turned out to be a spot The Rock x Siri Dominate the Day, which is on Apple's channel on Youtube.

Apple writes about the new ad:

You should never, under any circumstances, underestimate how much Dwayne Johnson can do with Siri in a single day. Watch the world's busiest actor and Siri dominate the day. For more information about Siri, visit http://siri.com

On the mentioned website, The Rock immediately jumps out at you and the message "Hey Siri, show me my Life Goals list" (Siri, show me my list of life goals), which is one of the thirteen cases in which Dwayne Johnson uses Siri in the commercial.

During his busy day, The Rock uses Apple's voice assistant to order a taxi (Lyft), check the calendar, the weather, create reminders or ask about unit conversion while cooking. So it's nothing groundbreaking, but Apple managed to get everything basic and essential that a user should know about Siri into a rather entertaining ad.

Now it's just enough that they continue to work on voice assistance in Cupertino and users can be sure that it will really work as perfectly as the one that The Rock has, and also that we in the Czech Republic, for example, can use it in the future.

.