Adam Kos Samsung is running a strong marketing campaign in communicating the capabilities of artificial intelligence in its devices. But it is not the only company that can do something like this. Google was even ahead of it, but it pays for the fact that its Pixels have a really small market share. Now he has decided to release their exclusive features to others. Why I guess.
Google is still primarily a software company, which was rather forced by circumstances to release its hardware. It was strange after all to release software and not show it on your hardware. That's why we have his smartphones, tablets, jigsaw puzzles (so far only one), smart watches and TWS headphones.
When it came to the Pixel 8 last October, Google also showed off the truly eye-catching capabilities of artificial intelligence in the field of photo editing. This, of course, through your Google Photos application. But while Photos is available from other manufacturers and on iOS, these features were exclusive to the latest Pixels. However, since the date of WWDC24 is approaching, Google is starting to be afraid of what Apple will present to us.
Free, but limited
For this reason and, of course, for many other reasons, it releases functions such as Magic Eraser, Photo Unblur or Portrait Light into the world, specifically for Android devices (including Samsungs) but also for iPhones. He will do so on May 15, which will be the day after his Google I/O event, which is mainly about software news. Of course, the timing is not coincidental, because it has to be before WWDC so that Google can enjoy at least some of the glory before everyone deals with Apple's news.
Retouch by Samsung
The most interesting of Google's photo AI functions is Magic Eraser, which uses generative artificial intelligence and enables complex photo editing, such as changing the position of the object or recoloring the sky, etc. However, Apple's photos in iOS do not yet have any retouching options, and it is quite likely that their we will see an alternative to Magic Eraser (and perhaps the Touch Retouch application) in iOS 18. This is precisely why Google is trying to squeeze as much as possible out of its functions.
But it wouldn't be Google if it didn't want to make money from it. Google will provide us with its functions for free, but only for ten saving results per month. If we want more, we will have to pay for a Google One subscription with a plan offering at least 2TB of cloud storage and higher. By the way, it costs CZK 299,99 per month.
Retouch in TouchRetouch
So Google's point is to woo us with what it can and then lure us into a subscription. Therefore, a certain fee is also expected for Galaxy AI, which is supposed to be free only until the end of the year. How will it be with Apple is the question. He too could proceed to some form of monetization, where the same solution as Google is offered, so do you want Apple AI? Buy iCloud for that amount of storage.
How on earth did you figure out it was because of backward Apple? 🤣
Classics. P. Kos, you are pearling again. If it weren't for you, one wouldn't even laugh here, because some of your colleagues are more likely to cry. Just go on…