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The WWDC23 opening keynote and now previews of new systems in the Apple Online Store show many of the features our products will learn. One of them is the possibility to handle FaceTime calls on Apple TV, when the image from the iPhone or iPad is transferred to it. It's as nice as it is unnecessary. 

It's incredible how one company can be so visionary and so stuck at the same time. On the one hand, he will show us the Vision Pro product, after the presentation of which many people's chins will drop, and this is also precisely with regard to FaceTime calls, on the other hand, we have such a function as FaceTime calls on TV. But why do we run into them?

Three years later 

Let's recall a little history: The first case of the disease COVID-19 was identified in Wuhan, China in December 2019. Since then, the virus has spread around the world, causing a global pandemic. So for the rest of the world, it all started at the beginning of 2020, but now here we are in the middle of 2023. So it took Apple three long years to bring the ability to make FaceTime calls to the Apple TV.

Of course, it is not the first time that it comes with some functionality with a cross after funuse. Just remember Face ID with facial recognition in a mask. Even in this case, fortunately, the pandemic was already on the wane, so few people used and use this function (fortunately, it is useful at least in winter with a scarf over the respiratory tract). We don't want to trivialize a single news item. We just want to draw attention to how long it takes Apple to bring a useful and desired novelty, when it completely misses the current needs. 

We would really appreciate the possibility of FaceTim (and Zoom and others) on Apple TV in times of isolation and limited contact with the environment. But now, probably no one will be interested. Of course, it has a long life, which also applies to Face ID with a mask, because you never know what will happen and it is quite possible that we will still be grateful for this new function. Honestly, we hope we never use it. 

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