Amaya Toman The slump in iPhone sales at the beginning of this year also had negative effects on Apple's suppliers. Analysts do not expect any significant turn for the better in the foreseeable future. The Cupertino giant is mainly struggling with a significant drop in China. Apple before the slowdown in sales of its iPhones he warned back in January of this year and attributed this phenomenon to several causes, from a battery replacement program to weak demand in China.
In response to declining sales decreased the company in some markets the prices of its latest models, but this did not bring very significant results. Analysts from JP Morgan reported this week that Apple's suppliers also experienced a drop in revenue in the first two months of this year. Total sales for the period fell one percent year over year, while they rose 2018% in the fourth quarter of 7, according to analysts. From January to February, revenues fell by a dizzying 34%. In 2018, there was a 23% drop between January and February.
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The most affordable of the new models - the iPhone XR - is currently the most popular smartphone from Apple. It accounted for more than a third of all sales in the final quarter of 2018, while the iPhone XS Max recorded a 21% share and the iPhone XS a 14% share. In the case of iPhone 8 Plus and iPhone SE, it was a 9% share.
According to JP Morgan, Apple could sell 2019 million iPhones for the whole of 185, with a year-on-year drop of ten percent expected in China. As part of the effort to increase sales, it can also be expected that Apple could go even lower with the prices of its iPhones. It is not yet clear how significant the changes will be, whether Apple will make only a part of its product line cheaper, and where the price drop will occur everywhere.
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Jakub Karnik
Source: AppleInsider
Well, you are a bit confused with the dizzying 34%, so it is a "dizzying% of 11% compared to last year."