Adam Kos It's been a week since Apple held a special event subtitled Peek Performance. And a week is enough time to make judgments about the event itself, so that they are not too hasty and at the same time have matured accordingly. So what was this year's first Apple Keynote? I'm actually satisfied. That is, with one exception.
The entire recording of the event lasts 58 minutes and 46 seconds, and you can watch it on the company's YouTube channel. Because it was a pre-recorded event, there was no room for mistakes and long downtimes, which are often unavoidable in live events. On the other hand, it could have been even shorter and relatively punchier. The start with Apple TV+ and the list of nominations of the company's production at the Oscars was very off, because it did not fit into the whole concept of the event at all.
New iPhones
Only Apple can probably present an old phone in such a way that it looks like a new one. And that twice or three times. The new green colors are nice, even if the one on the iPhone 13 looks perhaps a bit too military, and the alpine green looks like a sweet mint candy. In any case, it's nice that the company is focusing on color, even with regard to the Pro series. Yes, a printer would be enough, but since we already have the planned Keynote...
The iPhone SE 3rd generation is a definite disappointment. I really believed that Apple wouldn't want to reincarnate such an old design that they would practically just give a current chip to. The latter brings a few more improvements to this "new product", but it should have been the iPhone XR, not the iPhone 8, from which the 3rd generation of the SE model is based. But if money comes first, it's clear. On the production lines, just swap a pallet with chips, and everything will go the way it has been going for 5 years. Maybe the 3rd generation iPhone SE will surprise me when I hold it in my hand. Maybe not, and it will confirm all the prejudices I currently have about him.
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iPad Air 5th generation
Paradoxically, the most interesting product of the entire event may be the iPad Air 5th generation. Even he does not bring anything revolutionary, because his main innovation is mainly in the integration of a more powerful chip, specifically the M1 chip, which iPad Pros also have, for example. But its advantage is that it has little competition and a relatively large potential.
If we look directly at Samsung and its Galaxy Tab S8 line, we will find an 11" model priced at CZK 19. Although it has 490GB of storage and you will also find an S Pen in its package, the new iPad Air, which has a 128-inch display, will cost you CZK 10,9, and its performance easily surpasses Samsung's solution. The market potential here is therefore quite large. The fact that it only has one main camera is the smallest thing, the 16MPx ultra-wide-angle one in the Galaxy Tab S490 is not worth much.
Gallery
A studio within a studio
I own a Mac mini (so I'm close to the Apple desktop), Magic Keyboard and Magic Trackpad, only the external display is Philips. With the introduction of the 24" iMac, I would bet that Apple will also come up with an external display based on its design, only at a significantly lower price. But Apple had to cram a chip from an iPhone and other "useless" technology into its Studio Display, so that it would be worth buying the iMac rather than the Studio Display. I am definitely not disappointed, because the solution is great and powerful, just completely unnecessary for my purposes.
Check out the new Mac Studio
And this actually applies to the Mac Studio desktop as well. Although we learned a lot of information about it before the official presentation, it is a fact that Apple can still surprise and that it can still innovate. Instead of just cramming the M1 Pro and M1 Max chips into the Mac mini, he completely redesigned it, added the M1 Ultra chip, and actually started a new product line. Will Mac Studio be a sales success? It's hard to say, but Apple is definitely getting plus points for it and it will be interesting to see where it takes it with the next generations.
- Newly introduced Apple products can be purchased, for example, at AlgeIn iStores whether Mobile Emergency
With all due respect, does anyone seriously buy an iPhone (or other cell phone) because of the design???
The iPhone SE 3 is certainly not a disappointment, but a bomb. A proven and practically expected design that guarantees minimum production costs, while maximum performance thanks to the latest chip.
The iPad Air 5 could be the most interesting product if it wasn't just a catch-up to the iPad mini. There really isn't a difference in performance. Comparing it with the iPad Pro is nonsense, because then we could compare the iPhone SE 3 with the iPhone 13 and therefore agree that the SE 3 is no flop. The current iPad Pro is already quite an old piece, but here it is absolutely clear that there will be a new model in the summer at the latest.