Yesterday could be described as a holiday for Apple fans, because in addition to the HomePod mini smart speaker, the new iPhone 12 was also presented at the Keynote. The fact that it is not a revolutionary update probably did not surprise anyone, but the removal of the charging adapters and EarPods, both for the new iPhone 12 and older iPhones 11, XR and SE. Why did Apple resort to this step and did the company make another mistake?
Smaller, thinner, less bulky, but still at the same price
According to Apple Vice President Lisa Jackson, there are over 2 billion power adapters in the world. Therefore, including them in the package would allegedly be unnecessary and non-ecological, in addition, users are gradually switching to wireless charging. As for the wired EarPods, most users often put them in a drawer and never come back to them. The Californian giant says that thanks to the absence of an adapter and headphones, it was possible to create a smaller package, saving up to 2 million tons of carbon annually. On paper it looks like Apple is behaving like a benevolent company, but there is one big question mark hanging in the air.
Not every user is the same
According to the Californian giant, removing the power adapter and headphones will save a lot of material. It could be agreed that the vast majority of phone owners already own more than one adapter, and headphones most likely as well. As for more demanding users, they will of course buy some more expensive headphones and leave the EarPods in the box or at the bottom of a drawer. Users who are satisfied with the headphones that come with their Apple phones probably don't need to replace the exact same piece of hardware with a new one. These are examples of individuals who are simply not affected by the absence of an adapter and headphones in the iPhone package. On the other hand, there is a large portion of people who simply need an adapter and headphones, for several reasons. Some individuals may want to have an adapter available in every room, and when it comes to headphones, it's nice to have at least one in stock in case the original one stops working. I must also not leave out the group of people who sell the charger and adapter with their old devices and therefore do not have adapters at home.
In addition, it will be more complicated for owners of another phone to switch to the iPhone, as they will not find a Lightning to USB-A cable in the package, but only a Lightning to USB-C cable. And frankly, the vast majority of people still don't own an adapter or computer that has a USB-C connector. So you have to buy an adapter for a phone that costs tens of thousands of crowns less, which costs 590 CZK from Apple, just like EarPods. In total, for a phone that is not cheap at all, you have to pay about another thousand and a half.
If ecology, why not a discount?
Honestly, compared to the competition, iPhones did not bring anything revolutionary. Although these are still high-end machines with great equipment, this was also true in 2018 and 2019. Android users or other potential buyers are most likely to be put off by the absence of an adapter and headphones, which, however, was not reflected in the price at all. At this point, it doesn't matter which iPhone you get - you simply won't find the adapter or headphones in the package anymore. So, if you expected that the total price would decrease with the removal of accessories, you are wrong. It is the same compared to last year, and even higher for some phones. The argument that this is an ecological step would be understandable once again if Apple reduced the price even slightly. The only good news is that the removal of the adapters will not affect the packaging of the iPads. What do you think about the step of removing adapters? Let us know in the comments.
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I'm glad you, as an Apple fan, didn't swallow this nonsense. When Apple's VP excitedly stated that not having a charger and headphones has the same impact as taking 450 cars off the road, I had to sneer, because that really is a drop in the ocean. The reason is simply clear - money and more money.
What do I think about it? ?
I would probably change the title of the article to:
"Poor packaging for expensive phones, or when Apple is trying to make money where it can."
Well, it's business. It was also said about cars. You have a car for the tracks, you also have an expensive repair. No one will repair the gearbox. It fits like a whole new one. I guess so. But they could forgive the crap about ecology.
Otherwise, a small correction. I'm looking and the adapter costs 590?
I don't comment on article authors very often. This is the umpteenth article from you and the only one I've read of your frustration. I would have expected a bit more quality directed content from the author of the apple store. Complain about how Apple annoys you, come to the comments, leave the articles to more experienced authors.
The article is written completely professionally and objectively... the author is trying to find the truth, nothing more, at least he has a brain and doesn't applaud lies... if it bothers you so much, don't come here, don't respect it... the author is absolutely great and thumbs up!! ?
The article is written absolutely amateurishly, which you would understand if you knew how to count. If he is not able to find out how much it costs, but writes an article about it, then he is far from a professional.
Tiki, that's where the comments come from, I'm not going to write them by email to the Apples :D. Go elsewhere is really an argument. I could also say that he shouldn't buy Apple if he doesn't mind how much it costs, right? This is already the third article, the third same topic by the same author, where he actually complains, or what he would imagine. Others will at least describe the content from foreign websites in an exemplary manner and don't try to be creative.
PS: Apple has reduced the price of accessories and some models are cheaper compared to this year. Just take a look, it probably won't be the 50% discount for Czechs that everyone would like, but.
Correction: compared to last year's models.
Apple simply tries what the sheep can withstand, and the sheep can obviously withstand enough. Every commodity has its buyer.
TO BIZ…..please read it one more time, you Slint, and more slowly, so that you know what it is about, before you start sweating stupid things again and turn yourself into Mr. Mongol…you accountants…???
I don't see, but I think Tiki is right and so are the others, but BIZ will probably be, you're not a pro C I have a Pulitzer prize at home...????
According to the IP, Coze and Tiki are one person and they are responsible for what is written in the article, especially no one must contradict it. Especially since he's talking about the Pulitzer Prize and he can't even spell it correctly - the Pulitzer Prize. :-D Evidently a genius and a professional who has something to say about it.
Hello,
sorry for the mistake in the article. However, I still stand by the opinion that the absence of headphones and an adapter could at least have an effect on the price. Not everyone has USB-C adapters at home, and there are a lot of people around me who use wired headphones, even Lightning EarPods, for their phone.
And why do you think it wasn't reflected in the price? Do you know the production costs of individual models and Apple's margins? Are you sure you recognize the price of EarPods in this? In my opinion, you are just stirring up antipathies unnecessarily. Do you think that this is exactly what our world needs?
it was probably reflected in the price, I think it remained the same with better phone parameters. I commend the author of the article for having HIS opinion and not being afraid to present it. Personally, I wouldn't bother with headphones. However, I'm on the fence about the cable, i.e. the charger. Lighting – thanks to old accessories with chargers, there will be no problem (the question is the charging speed). But it's different with a PC and a car. Even my power bank only has a USB output. Changing all this is extra money. And the question is whether users accept it