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Google has shown off a new Chromebook aimed at Apple's MacBooks. It's called the Chromebook Pixel, it's powered by Chrome OS for the web, and it has a great display. The price starts at 1300 dollars (about 25 thousand crowns).

The Pixel is a new generation of Chromebooks where Google combines the best of hardware, software and design. "We spent a long time experimenting with different surfaces under the microscope until we came up with one that is very pleasant to the touch," said a representative of Google, which wants to offer the best laptop for demanding users who are surrounded by the cloud.

The Pixel is equipped with a 12,85-inch Gorilla Glass touchscreen display with a resolution of 2560×1700 with 239 PPI (pixel density per inch). These are practically the same parameters as the 13-inch MacBook Pro with Retina display, which also has only 227 PPI. According to Google, this is the highest resolution on a laptop in history. "You'll never see a pixel again in your life," reports Sundar Pichai, senior vice president of Chrome. Nevertheless, such a display has an aspect ratio of 3:2 in order to best display the content of the website. The screen is thus almost the same in height and width.

The Chromebook Pixel is powered by a dual-core Intel i5 processor clocked at a frequency of 1,8 GHz and with Intel HD 4000 graphics and 4 GB of RAM should achieve the same performance as current Windows ultrabooks. Google claims that the Pixel can play several 1080p videos at once, but this takes its toll on battery life. It manages to power the new Chromebook for about five hours.

Available in the Pixel you will have either 32GB or 64GB of SSD storage, a backlit keyboard, two USB 2.0 ports, a Mini Display Port and an SD card reader. There is also Bluetooth 3.0 and a webcam recording in 720p.

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The Pixel runs the Chrome OS web operating system that Google introduced almost two years ago. The software offering isn't yet nearly as extensive for Chrome OS as the competition, but Google says it's working hard with developers.

The Pixel will be sold in two variants. A version with Wi-Fi and a 1299GB SSD is available for $25 (about 32 crowns). The model with LTE and 64GB SSD is marked with a price tag of 1449 dollars (about 28 crowns) and will reach the first customers at the beginning of April. The Wi-Fi version will go on sale in the US and UK next week. You'll also get 1TB of Google Drive free for three years when you buy a new Chromebook.

Based on the price, it is clear that Google is changing its strategy and the Chromebook Pixel is clearly becoming a premium product. This is the first Chromebook designed by Google itself, and it takes on both the MacBook Air and the Retina MacBook Pro. However, the question remains as to how much of a chance it has to succeed. If we consider that for the same price we will buy a 13-inch MacBook Pro with Retina display, which has a proven ecosystem with many applications behind it, Google has a problem with its Chrome OS. Developers will have to get used not only to the new system, but also to the non-traditional resolution and aspect ratio.

Source: TheVerge.com
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