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Apple continues its advertising campaign for the fourth-generation Apple TV, and in a new spot it highlights applications that third-party developers can create for the Apple set-top box for the first time. “The future of TV is apps,” the ad declares.

Several of the most popular applications such as NEtflix, ESPN, Asphalt 8, Disney Infinity, Showtime, Crossy Road or HBO Now appear in the half-minute commercial. So Apple shows all categories from content consumption to games.

The advertisement is coordinated with the final colored stripes with existing marketing material, which applies to the latest Apple TV.

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