Amaya Toman In today's part of our regular return to the past, after some time we will talk about Apple again. Today is the anniversary of John Sculley's leadership at Apple. John Sculley was originally brought to Apple by Steve Jobs himself, but things eventually developed in a slightly different direction.
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Johnny Sculley Heads Apple (1983)
On April 8, 1983, John Sculley was appointed president and CEO of Apple. Before joining Apple, he was recruited by Steve Jobs himself, with the help of the now famous suggestive question, whether Sculley wanted to sell sweetened water for the rest of his life, or whether he would rather help change the world - before joining Apple, John Sculley worked in the company PepsiCo. Steve Jobs understandably wanted to run Apple himself at the time, but then-CEO Mike Markkula was adamant that it was not a good idea in any case, and that Steve Jobs was not ready to take on such a large amount of responsibility.
After Sculley was promoted to the position of president and director of Apple, his disagreements with Steve Jobs began to escalate. Unrelenting disputes eventually led to Steve Jobs leaving Apple. John Sculley remained at the head of Apple until 1993. His beginnings certainly could not be described as downright unsuccessful - the company grew relatively well under his hands at first, and a number of interesting products of the PowerBook 100 product line emerged from his workshop. Several reasons led to his departure - Among other things, Sculley considered moving and changing jobs and was interested in a leadership position at IBM. He also became more and more actively involved in political events and supported the presidential campaign of Bill Clinton at the time. After his departure from the company, Michael Spindler took over the leadership of Apple.
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