Peter Binder A few days ago, we informed you that a new APR iSetos will be opening in Prague in the Chodov shopping center (article here). Now we bring you a report from this opening event.
The company Setos, s.r.o., which has been operating on the Czech market since 1992, is behind the opening of the authorized APR iSetos store. Setos, s.r.o. is a leader in the field of mobile phones, photo technology and navigation. It operates a network of Space retail stores and Nokia branded stores. Since 1996, however, he has been dealing with Apple products, and the opening of an APR store under the iSetos brand is thus a natural continuation of the development.
An interesting sales event was associated with the opening of this store, namely a 50% discount on the 4th generation iPod touch for the first 50 customers, supported by a 13% discount for the next 50 customers who were interested in this product. Furthermore, iSetos prepared a 20% discount on the MacBook Pro 13″ for the first 20 customers, and as was the case with the iPod touch, for the next 20 customers there was a 13% discount on this apple laptop.
In addition, the first 100 customers received a book called iWoz, which is about the co-founder of Apple - Steve Wozniak, and there were coffee vouchers for everyone to get some energy while waiting for the official opening. The offered discount event was very interesting, therefore a large turnout and queues were expected even before the opening of the shopping center.
This prediction came true and some people had been queuing since the early hours of the morning or even since midnight, so at 7.00:30 a.m. there was a considerable crowd of people in front of the still closed shopping center. After the entrance to the Chodov center was opened, a fierce race broke out to see who would run in front of the store first. Then the crowd began to line up. Everyone got a card with their number. Each interested party then had to have stamps put on this card at XNUMX-minute intervals to prevent someone from leaving immediately and returning late.
An entertainment program with competitions was prepared for the waiting potential customers. They could pass the time, for example, by playing on the Wii console, and the best could win an iPod shuffle with other valuable gifts. Those who don't like console games could read the received gift - iWoz book. So people did not only have to wait in line in front of the store, but could, for example, go for refreshments, entertainment or tour the shopping center.
As the 14 p.m., or the appointed time of the grand opening, began to approach, people were sorted by individual numbers to avoid confusion. At exactly two o'clock, the symbolic curtain was torn down and the ribbon was cut by the first customer. Sellers slowly began to let tired people into the store. They went in in groups of 10 people.
The first customer bought an iPod touch for his daughter with a smile on his face, let us take his picture and then left happy (last photo below the article). Overall, he was more celebrating the success of the iPod touch, which was hugely popular. That's why people with numbers over 100 ended up getting a 13% discount on the MacBook Pro.
The overall design of the store, on a sales area of 90 m2, including the layout of the products, is determined and strictly controlled directly by Apple. Care is taken not only in the placement of sales furniture, but also in sufficient space for the products themselves or the possibility of showing them off. Customers are thus guaranteed the same level of quality of services provided.
In the APR product range of the iSetos store, you can find almost everything you can think of from Apple. The range includes the latest products such as the ultra-thin MacBook Air, iPhone 4, all kinds of iPods, but also, for example, a Mac Pro.
As for the evaluation of the entire event, it was prepared and, as a result, handled excellently. Whether it concerned promotion, the accompanying program, communication, or the overall handling of the promised promotional event. The potential customer thus had a large amount of information directly from the iSetos profiles on social networks. Here they could get various tips, e.g. through which entrance and how quickly to get to the store or more detailed information about the products. Which made the job much easier for some, they didn't have to worry unnecessarily about how it would arrive at the store.
It got to everyone, so people went home satisfied and full of impressions with their new apple products. I believe that they will be happy to return to the iSetos APR store.
Here you can view several photos taken with iPhone 4, videos of the opening of OC Chodov and the ribbon cutting ceremony. We will bring you many more soon, including different videos. I can assure you that you have a lot to look forward to.
Gallery
Opening of OC Chodov:
Cutting the tape:
That last video is private, why?
It's alright. I uploaded it from iMovie and accidentally set it up.
And what are the prices of iproducts?
I only went to the store in the evening to avoid the rush. Since the company has been dealing with Apple products since 1996, I expected that they would give me advice on the older Apple operating system.
When I showed this: http://dl.dropbox.com/u/7755459/Disketa_system_7.png
I had the feeling that he was seeing it for the first time in his life. I quickly understood that in this store they would only sell me an iPod or some cases and I left.
Anyone else using it? ;)
In the laboratory, we have devices via the GPIB bus and special applications under the old OS, which are fully compatible thanks to the reliability of the Mac environment.
At the moment already resolved with the help of another Apple partner.
Mr. Kubín, thank you for your willingness - see line above.
Mr. Holubec, don't be surprised, it's almost an archaeological gem! Floppy drives have not been used by Apple for 10 years, System 7 was released for sale in 1991. Back to the problem. If you need help with something in System 7, write to my e-mail. I will try to help you.
Nice
Fotky
They don't go
Magnify
Na
Ipad
A
Here
They get stuck
Gaps
They are
Stupid
Fixed after restarting Ipad. Zero IQ in the morning. Photos are coming
just enlarge on new pages. That will probably be flash, use HTML5.
I don't want to poke fun, but do you think this article is serious? And will you also write about how the directors of these stores return from lunch every day? By that I mean that I find it absurd to keep writing that some private entity has opened another Apple store somewhere.
We write about Apple, community and news. After many years, something finally moved. Three different companies are opening Apple-focused stores this year. A few years ago it was iStyle, then a few years of silence on the footpath. Does it seem strange to you that we are writing about it? When a new Apple store opens every month in the Czech Republic, we will certainly not pay so much attention to it.
And all the discounts were tied to the fact that a person was there from 7 o'clock in the morning?
So whoever was there from the morning had a good chance that the discounts would remain for him. Those who came later could only hope :).
Sir,
I am turning to you for help. I have an iPad iOS 4.2 and the operation is in Czech, but the iPad User Guide is still in English. I am already 85 years old and you know that everything is much more difficult than yours - advise why Czech should be there and how to complete it.
thanks in advance
Well, if I were you, I would contact the seller of my device.
Wait until tomorrow. The manual will also be in the Czech language.