Adam Kos It's one big rollercoaster in which Apple is at the top one time, the other time at the bottom, which also applies to the EU itself and customers who live in the European Union states. We had hoped that Apple would open up its iMessage and we would finally enjoy cross-platform communication the way we wanted. But it won't happen like that.
Of course, you can have a completely different view of the situation and consider the current decision to be correct, but the truth is that the Apple customer is actually losing out - that is, if we are talking about those countries where the number of users is dominated by Android, which is us. Apple was "threatened" that the EU would label its iMessage as a dominant platform, forcing it to regulate it. This, of course, refers to the new Digital Markets Act, which is being tossed around in the tech world on a daily basis.
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If this all worked out for us, it would mean that Apple would have to unlock iMessage so that they could also receive and send messages to platforms like WhatsApp, Messenger and other communication platforms. How simple the world would be if we could delete WhatsApp and use only Apple's solution for all text communication. But we won't see this world, at least for now.
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iMessage is not dominant
The iMessage case was on the table for European regulators to investigate and determine whether it deserves regulation or not. In the end, however, they decided that iMessages do not have a dominant enough position in the EU to be covered by the DMA law. So iMessage can continue to work as it has been. On the one hand, this is a victory for Apple, because it tried to achieve it, but on the other hand, it learned here that iMessage in the EU is only a secondary platform for communication (which is certainly not the case in the US, where there are more owners and users of iPhones than devices with Android, but of course DMA will not reach there).
So the user lost, who in turn will continue to split his communication. And that is also why Apple News is not so popular in our region, because we are still forced to use alternatives on iPhones. But Apple sees iMessage as a clear hook for users who don't want to leave iPhones and switch to Android precisely because of this platform. It's true that opening it up here would certainly make the transition easier for many, and it might cost Apple some users, but is this all that important?
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Vratislav Holub Personally, I am able to give up iMessage without leaving iPhones and iOS. The reason for this is the popularity of WhatsApp, when we communicate with many apple users through the Mety platform, because here you have all communication in one place, including with Android users. Add to that the application's options, the fact that Meta updates it very often (Apple's Messages only with system updates) and that WhatsApp also works as an application in macOS.
And it doesn't matter? If I tell the EU to Apple to add full support for RCS, I can turn off iMessage and happily send messages via RCS :) problem solved
How did we wish for it??? I'm quite happy. Not because of the news, but because I don't like how anyone other than the manufacturer has the right to talk about what will be on his device. I understand hw One day it will save nature a little, but why on earth software....
I agree with the author. For the reason you described, I also do not use the Messages application. I communicate 95% on WA, my friends and actually colleagues have it set up that way as well. We'll see how it goes with those RCS. If it worked so that incoming text messages were displayed on WA, it would probably be enough and I wouldn't have to use the second application for communication at all...