Lukáš Gondek At the Super Bowl again with Apple, a grill from a former designer from Cupertino, virtual reality in iOS and also new watch faces for Apple Watch. This also happened in the past week.
Even without its own advertisement, Apple appeared at the Super Bowl in many other (8/2)
Last week, the American football Super Bowl final took place in America, which attracts up to a third of Americans to television every year. Even though Apple did not include its own advertising in the program, its products were shown on the screens during commercial breaks.
T-Mobile mentioned Apple Music in promoting its unlimited streaming, and an Apple Watch appeared in a Hyundai car ad, which the automaker used to demonstrate the car's remote start function.
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A Beats ad featuring one of the game's main stars, player Cam Newton, has also appeared on YouTube, in which the athlete listens to music using Powerbeats Wireless 2 headphones.
In addition, Apple, along with Google, Intel and Yahoo, provided $2 million in sponsorships, allowing company employees to enjoy one of the biggest events of the year from a private lounge, and the company itself also received promotion during the game.
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Source: MacRumors
Apple's former director of industrial design participated in the creation of an impressive grill (8/2)
Robert Brunner, Apple's former director of industrial design and designer of Beats by Dr. Dre, designed a new grill for Partner Ammunition Group called Fuego Element, which can prepare up to 16 hamburgers in 20 minutes on a relatively small surface. The price of the device ranges from 300 to 400 dollars and has already collected several important design awards. Brunner worked at Apple from 1989 to 1996 and is probably used to similar success, with his products on display in modern art museums across the United States.
Source: Apple World
Virtual reality could come to iOS within two years (February 10)
Apple is set to launch an iOS-connected virtual reality device within the next two years, according to analyst Gene Munster. Munster's main source of speculation is the LinkedIn profiles of the California company's new hires, which point to virtual reality experience for as many as 141 of them.
Devices that would literally merge real objects with holographic elements through wearable products based on built-in cameras and sensors could be sold by Apple as a separate device.
While Apple's product isn't likely to be ready for two years, the California-based company could begin lending its technology to third parties as early as 2018. Such a partnership would be similar to the MFi program, which allows third-party companies to produce original accessories made directly for iPhones and iPads.
Recently, there has been more and more talk about Apple's work on virtual reality products, and it is likely that Apple will speak to this area in some way.
Source: MacRumors, Apple Insider
Apple Hires Engineers to Create New Watch Faces (10/2)
A job offer appeared on Apple's website for engineers who would be interested in working on the creation of watch faces. The ideal candidate should have 3+ years of software development experience as they will be working with the staff behind the watch user interface design and iOS framework. In addition, attention to detail and reliability are a matter of course.
New watch faces will most likely only appear in watchOS with a completely new update, i.e. watchOS 3. However, users could expect some news as early as next month, when Apple is said to be preparing to release a minor update to the current watchOS 2.
Source: MacRumors
In 2015, Apple controlled 40% of the US market with iPhones (10/2)
iPhones have become the best-selling smartphones in the US market over the past year. Up to 40 percent of purchased phones came from Apple, followed by Samsung with 31 percent, whose sales stagnated at the beginning of the year due to an underestimation of interest in the Galaxy S6 Edge model.
Both companies are well ahead of LG, which only controlled 10 percent of the market. According to the collected data, a third of iPhone users still own a model that is more than two years old, compared to only 30 percent of Samsung users. The United States is still the largest market for Apple, but China can soon be expected to take over this lead.
Source: Apple Insider
New iPhones and iPads to go on sale March 18 (12/2)
The new iPad Air and iPhone 5SE haven't even been confirmed by Apple yet, but according to the latest speculation, they will go on sale just days after their expected launch on Tuesday, March 15. The new four-inch iPhone, along with an improved tablet, could hit websites and store shelves as early as Friday, March 18, which would mean that it would most likely not be possible to pre-order the products.
Such a strategy is unusual for Apple, the Californian company typically starts selling its news two weeks after the keynote at which it was unveiled. According to the latest reports, the production of the new iPhones started at the end of January. The phone will offer users an A9 chip, Apple Pay functionality and the same camera technology found on the iPhone 6.
Source: 9to5Mac
A week in a nutshell
We are slowly approaching the release of new system updates and interesting information is leaking from the beta versions, such as the fact that in tvOS 9.2 users will be able dictate a search through Siri. There are still speculations about the new iPhone 5SE, which they say they should have arrive in the same colors as the iPhone 6S. A California company facing a patent infringement lawsuit for touch technology, but on the other hand is going to a television series in which the main role should be played by the artist Dr. Dre. In the Czech Republic bylo two-factor authentication for Apple ID launched, the 1970 date can freeze iPhone and in a joint campaign Apple Music and Sonos, the companies say that music does Home.
