Adam Kos It is common practice for different companies to sponsor different athletes, artists, celebrities and of course events. Many of the events would not have taken place at all if there were no such sponsors. Even though we see many brands across cultural and sporting events, one of them is missing. Yes, she is Apple.
We currently have the 2022 Winter Olympics in Beijing, and one of its main sponsors is none other than Apple's biggest rival, Samsung. After all, he is very involved in this industry. It sponsors not only the games themselves, but also their athletes. And it is a fairly long-term collaboration, since it goes back more than 30 years. Samsung started as a local sponsor of the Seoul Games in 1988. The 1998 Nagano Winter Olympics then introduced Samsung as a global Olympic partner.
Football as the main attraction
Apple does not participate in such massive events. Aside from showing TV ads during various sporting events, Apple is generally not involved in high-profile sponsorships of sports leagues and various competitions. It also applies to individuals. His ads feature unknown people, no athletes or celebrities, just ordinary people. Of course, there can be a few exceptions created for a certain purpose.
Expectations for return on investment also come from sponsorship, as customers see the brand with every event logo, ad entry and headlines, and then spend their money on the brand's products. Such collaborations are often rather strange, when, for example, Turkish Beko sponsors FC Barcelona. Besides, even those sports jerseys have to be washed somewhere.
But Apple has also entered these waters, within the framework of promoting Apple Music. After all, Spotify is pushing sponsorships and ads really bravely, and that's why Apple in 2017 signed the contract with FC Bayern Munich. However, this was rather a continuation of the previous collaboration with the Beats brand. But it was the first such collaboration. E.g. such Deezer, however, immediately entered into cooperation with Manchester United and FC Barcelona.
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To some extent, it can be said that Apple does not need any advertising because it is visible enough without them. Because it's a popular brand that has a clear design signature, we see athletes with their iPhones and AirPods or Apple Watch, and even if they're not brand ambassadors, it's clear to us what products they're using from which company without being paid for it .
