Dan Pražák We are still waiting for Apple Pay, we don't even hope for Czech Siri anymore, and the opening of the Apple Store in Prague is also in sight. It could almost seem that Apple doesn't even know the Czech Republic. However, the opposite is true, because the Californian company took quite a liking to our small country during the filming of commercials. The proof is also the latest advertisement for the iPhone XR, which Apple filmed in our metropolis.
The advertising spot called Color Flood aims to highlight a wide range of color variants of the cheapest model from this year's trio of iPhones. In the video, we see crowds of people in blue, red, yellow, white, black and orange (coral), that is, in the colors of the iPhone XR.
The ad itself is relatively dull, but the Czech viewer's attention will be drawn primarily by the familiar environment through which the actors are walking. The spot was filmed in several well-known places in Prague. We can notice, for example, the pedestrian tunnel on the metro in Holešovice, the entrance to the Vltavská metro, and undoubtedly also several shots from locations around the National Theater and the New Stage.
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At the same time, it is not the first time that Apple has chosen the Czech Republic for filming. Two years ago, Hošťálkovo náměstí in Žatec served him well, where the main Christmas commercial Frankie's Holiday took place. A few days later, the company showed off another Christmas video called Romeo & Juliet, which for a change took place at Libochovice Castle and its surroundings. So, a year later, Apple bet on the Czech Republic, specifically Prague, where it shot the Sway Christmas commercial. You can recall all three mentioned pictures below.
