AirPods are great proof that "being from Apple" is just enough for great sales

In Apple's menu, we can find a significant line of various products. Of course, Apple iPhones get the most attention, but we certainly shouldn't forget iPad tablets or Mac computers either. Coincidentally, Apple was built on computers. But it is far from over with the mentioned products. We continue to offer HomePods, Apple TV, Apple Watch and various accessories and accessories. However, we deliberately omitted one product. We are, of course, talking about the popular Apple AirPods headphones.

Apple AirPods are apple wireless headphones that boast not only a respectable sound, but above all a first-class connection with the apple ecosystem. Thanks to this, they understand your words so well and can switch between them quickly and intelligently. As such, AirPods have been available since 2016, when they were introduced alongside the iPhone 7 (Plus). On the other hand, these are not the only headphones in Apple's range. Alongside them, we also find Beats by Dr. Dre.

AirPods vs. Beats by Dr. Dre

In 2014, a rather fundamental step took place. Apple has acquired Beats by Dr. Dre, making an incredibly strong name for himself. Today's popular streaming platform Apple Music also emerged from this acquisition. That is why today in the portfolio of the apple company we will not only find AirPods, but also Beats headphones for a much longer time. And there is definitely plenty to choose from. In the Apple Store Online, you will find several models of various categories. In this regard, the selection is much more diverse than with AirPods, not only in terms of the number of models, but also in terms of design and color. However, a fundamental question arises. Why is Apple selling two brands of headphones side by side?

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When we compare some models of Apple AirPods and Beats by Dr. Dre, we find that they are extremely similar in many respects in terms of specifications. But what fundamentally differs is their price. While Beats are more affordable, you simply pay more for the white apples. Even so, both brands are sold in bulk and have a large number of fans around the world. But why? In this regard, we must go back a few lines above. As we already mentioned, the acquisition of Beats by Dr. Dre Apple gained an incredibly powerful name that moved the world of music in his time. And this name lives on to this day. While AirPods are rather the prerogative of Apple users and you would hardly meet Android users together with AirPods, Beats, on the other hand, are significantly more universal in this regard, which Apple can fundamentally benefit from and thus sell its products to the second group of users.

LeBron James with Beats Studio Buds before their official launch. He posted the photo on his Instagram.

Brand power

In this example, you can clearly see how much power and strength the reputation of a particular brand has. Although, in terms of specifications, AirPods and Beats by Dr. Dre quite similar, their price is often quite different, and yet they are sales hits. How do you view these headphones? Do you prefer Apple AirPods or do you prefer Beats headphones?