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Around AirPods 3nd generation a number of interesting speculations spread, and apple growers generally awaited their arrival with anticipation. There is nothing to be surprised about. The initial leaks already revealed their newer design, which came significantly closer to the shape of the AirPods Pro, which initially raised considerable expectations. That is why their official presentation received a lot of attention. But after that it wasn't so rosy, at least not for Apple.

Today, interesting information surfaced, according to which the 3rd generation AirPods are rather a sales flop. This came from respected analyst Ming-Chi Kuo, who is seen in the Apple community as one of the most accurate leakers with well-informed sources, and therefore his statement can be taken more or less credibly. Although at first glance the weaker sales of these headphones may surprise, if we look at the whole situation from a slightly different angle, we will find that practically exactly this situation could have been predicted.

AirPods washed AirPods

Apple's strategy was clear - the 3rd generation AirPods will enter the market, for which the giant from Cupertino will charge 4 CZK, and they will be sold alongside the second generation, whose price has dropped from the original 990 CZK to only 4 CZK. But it is necessary to realize what benefits the "triple AirPods" offer compared to their predecessor. If we leave out the newer design, which actually has no effect on functionality, we won't find many changes. But in order not to offend them, it is true that surround sound, adaptive equalization according to the shape of the ear, better battery life and support for MagSafe charging of the case have arrived. For most people, it does not make sense to pay an extra 790 crowns for these options.

In addition, the first and second generation AirPods were literally a sales hit and Apple enjoyed really high sales. This fact prevails among people to this day. In short, these headphones are still popular and have managed to build a solid reputation. If we then add the current, relatively affordable price, then the whole situation becomes clear to us immediately. For example Mobile Emergency it even sells them for only CZK 3. In short, Apple put together its portfolio of headphones badly and practically caught up with itself.

AirPods 2 FB
The 2nd generation AirPods were a sales hit

AirPods Pro

Because of this, question marks are also hanging over the second generation of AirPods Pro, which should be announced this autumn. Due to the situation surrounding AirPods 3, it can therefore be expected that with their arrival, Apple will stop selling the first generation. Otherwise, this situation could be repeated with a high probability.

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