Around AirPods 3nd generation a number of interesting speculations spread, and apple growers generally awaited their arrival with anticipation. There is nothing to be surprised about. The initial leaks already revealed their newer design, which came significantly closer to the shape of the AirPods Pro, which initially raised considerable expectations. That is why their official presentation received a lot of attention. But after that it wasn't so rosy, at least not for Apple.
Today, interesting information surfaced, according to which the 3rd generation AirPods are rather a sales flop. This came from respected analyst Ming-Chi Kuo, who is seen in the Apple community as one of the most accurate leakers with well-informed sources, and therefore his statement can be taken more or less credibly. Although at first glance the weaker sales of these headphones may surprise, if we look at the whole situation from a slightly different angle, we will find that practically exactly this situation could have been predicted.
AirPods washed AirPods
Apple's strategy was clear - the 3rd generation AirPods will enter the market, for which the giant from Cupertino will charge 4 CZK, and they will be sold alongside the second generation, whose price has dropped from the original 990 CZK to only 4 CZK. But it is necessary to realize what benefits the "triple AirPods" offer compared to their predecessor. If we leave out the newer design, which actually has no effect on functionality, we won't find many changes. But in order not to offend them, it is true that surround sound, adaptive equalization according to the shape of the ear, better battery life and support for MagSafe charging of the case have arrived. For most people, it does not make sense to pay an extra 790 crowns for these options.
In addition, the first and second generation AirPods were literally a sales hit and Apple enjoyed really high sales. This fact prevails among people to this day. In short, these headphones are still popular and have managed to build a solid reputation. If we then add the current, relatively affordable price, then the whole situation becomes clear to us immediately. For example Mobile Emergency it even sells them for only CZK 3. In short, Apple put together its portfolio of headphones badly and practically caught up with itself.
AirPods Pro
Because of this, question marks are also hanging over the second generation of AirPods Pro, which should be announced this autumn. Due to the situation surrounding AirPods 3, it can therefore be expected that with their arrival, Apple will stop selling the first generation. Otherwise, this situation could be repeated with a high probability.
After switching to AirPods3, I appreciate the longer battery life, wireless charging. But changing the shape is not a very good move, the headphones do not hold in the ears as well as the 1st and 2nd generation. Inserting it into the charging case is a complete failure, the older generation could be inserted on the fly, without looking, and the headphones fit reliably into place - the 3rd generation are inserted in a different angle, they don't fit as easily, and due to the change in shape, there is a risk of slipping and falling to the ground.