Adam Kos In August of this year, news spread around the world that Apple wants to focus more on ads that appear in its applications across operating systems. Now information is surfacing that it is considering deploying it to its video streaming platform Apple TV+ as well. So the question arises: "Does Apple even need it?"
The 4 billion dollars a year that Apple receives from advertising is not enough for him. After all, that's what the summer report talked about. According to her, Apple wants to reach double digits by pushing more advertising across the App Store, its Maps or Podcasts. But let's be happy just for this, because Google is considering deploying advertising directly into the system.
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Flying around the world with Apple Apple TV+ for money and with advertising
Now the news is circulating around the world that we should "wait" for advertising in Apple TV+ as well. After all, it may not be entirely surprising, because the competition is also betting on it. But do we really want to pay for the content, and still watch some paid posts in it? First, it's not so black and white, second, we're already doing it now.
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Take, for example, public television, i.e. classically the channels of Czech Television. We also pay a considerable amount for it every month, and it is even mandatory, and we watch advertisements as if on a treadmill as part of its broadcast. So how should this be different? The point here, of course, is that Apple TV+ is a VOD service that provides on-demand content that we can watch whenever we want.
TV channels have their programming schedule, they have their strong and weak broadcast times, and the space for advertisements costs accordingly. But time doesn't matter in Apple TV+ and other services. Advertising within the units of minutes per hour would probably be displayed before the start of the program being watched, so it would not be such a big limitation. This is also for the reason that if Apple were to do this, it could lower the tariff. So here we would have the current one as we know it, plus one for half the price with advertising. Paradoxically, this could help the service expand.
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Advertisements are no stranger to competition
Services like HBO Max have already shown that advertising works. After all, Disney+ is also planning this, and already since December. Since Apple is very involved in the field of sports broadcasts, it directly offers to show viewers targeted advertising during its breaks, so it may not be a bad idea either. It's rather surprising that Apple, instead of defining itself and trying to be more user-friendly, goes for what we all just hate - wasting our precious time.
