According to analysts, 96% of Apple users do not allow apps to be tracked

Only two weeks ago, Apple released iOS 14.5, which brought one of the most anticipated innovations - App Tracking Transparency. This is a new rule, due to which the application must explicitly ask for the user's consent, whether they can access his identifiers and track it across other apps and websites. By default, this option is disabled, so tracking is disabled. Analytics company Flurry now comes with fresh data showing that only 4% of Apple users in the United States activated the option after updating to iOS 14.5 Allow apps to request tracking.

The analysis itself focused on roughly 2,5 million daily users. If we would also like to look at it not only from the point of view of the USA, but worldwide, this is about 11 to 13% of apple growers. As we already mentioned above, Flurry focuses only on the fact that the iPhone allows applications to ask at all. However, this does not explicitly mean that these users agree to the tracking. Personally, I also belong to this minority, for a simple reason. I want to see which applications want to track me, or what reasons they argue, and in the end I click on the option to request not to be tracked. For example Facebook and Instagram threaten to charge through the pop-up window that appears immediately before the consent request (see the gallery below to see what their argument looks like).

Charts from Flurry and messages from Facebook and Instagram motivating people to consent to tracking:

Gallery

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Facebook iOS 14.5 ATT

Instagram iOS 14.5 ATT

tracking notice across: App Tracking Transparency fb smartmockups.com

Transparency Tracking App

The arrival of this news has been sharply criticized by Facebook since the introduction of the iOS 14 system. According to him, with this step, Apple is literally killing smaller entrepreneurs who are dependent on personalized advertising, and is behaving monopolistically. He even let print sharp criticism in the New York Times. But he soon turned 180°. During one meeting on the Clubhouse social network Zuckerberg mentioned, that App Tracking Transparency will put Facebook in a more dominant position, making them even more profitable. How do you view this news? Do users have a right to privacy, or do advertising companies have a right to access these identifiers?