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Recently, Apple has been trying in every possible way to encourage users to switch to the latest iPhone models, most often to the cheaper iPhone XR. We already last month informed, that the company has started sending unsolicited notifications to selected users. Among them was the announcement of a more advantageous transition to a new phone through the iPhone Upgrade Program. But the more aggressive marketing strategy continues in the new year. This time, however, Apple has used the email newsletter method and is targeting owners of older iPhones directly.

On the discussion board Reddit one user boasted in an email in which Apple encouraged him to switch to the iPhone XR. At first glance, this is not at all interesting information, because the company sends newsletters to all registered users from time to time. In this case, however, the content of the message is unusually targeted at a specific customer. In the e-mail, Apple compares the iPhone XR with the iPhone 6 Plus, which the user owns and has not yet switched to a newer model.

For example, Apple highlights that the iPhone XR is up to three times faster than the iPhone 6 Plus. He also mentioned that although the XR is slightly smaller, it has a significantly larger display. There was also a comparison of Touch ID with Face ID, where the latter method is said to be safer and more user-friendly. Of course, there is also a mention of better battery life, durable glass, a better camera or, for example, water resistance.

The highly targeted email even includes a specific redemption price that the user will receive when they upgrade the program. Currently, the company offers up to twice the amount for the old phone, by which the price of the new model will be reduced. In the case of the iPhone 6 Plus, customers will now receive a discount of $200 on the new model, instead of the original $100. However, the promotion is limited in time and only valid in some countries - it does not apply to the Czech market.

iPhone XR FB review

 

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