Analysts' expectations were met. Apple announced that the first fiscal quarter of 2017 brought it record numbers in several sectors. On the one hand, there are record revenues, the most iPhones have been sold in history, and services continue to grow as well.
Apple reported revenue of $1 billion in Q2017 78,4, the highest number ever. However, the net profit of $17,9 billion is the third highest. "We're thrilled that our holiday quarter generated Apple's biggest revenue quarter ever, while also breaking several other records," said CEO Tim Cook.
According to Cook, sales were breaking records not only from iPhones, but also from services, Macs and the Apple Watch. Apple sold 78,3 million iPhones in the first fiscal quarter, which represents a year-on-year increase of 3,5 million. The average price for which iPhones were sold is also at a record high ($695, $691 a year ago). This means that the larger Plus models are becoming more and more popular.
Year-on-year sales of Macs grew slightly, by roughly 100 units, while revenues are the highest in history thanks to the new, very expensive MacBook Pros. iPads, however, recorded another significant decline. Out of last year's 16,1 million units, only 13,1 million Apple tablets were sold in the holiday quarter this year. Also due to the fact that Apple has not presented any new iPads for a long time.
An important chapter is services. Revenue from them is once again a record ($7,17 billion), and Apple has said that it intends to double its very fast-growing segment over the next four years. In just one year, Apple's services have grown by more than 18 percent, matching the revenue of Macs, which they are likely to overtake soon.
The "Services" category includes the App Store, Apple Music, Apple Pay, iTunes and iCloud, and Tim Cook expects the category to be as large as Fortune 100 companies by the end of the year.
According to the executive director of Apple, the Watch also recorded record sales, but the company did not publish the specific numbers again and included its watches in the Other products category, which also includes Apple TV, Beats products and the new AirPods headphones. However, Tim Cook said that demand for the Watch was so strong that Apple could not keep up with production.
While the Watch grew, the entire category with other products nevertheless fell slightly year-over-year, which is probably due to the Apple TV, which saw a decrease in interest, and possibly Beats products as well.
Ad for a long time no introduction of a tablet, about May 2016 new iPad Pro on sale? That doesn't seem like a gap to me...
However, the iPad Pro 9.7 is not a complete replacement for the Air 2, which has been on sale for almost two and a half years.
That is a question. For Apple laptops, he also replaced Air with Proc.
It's possible, but the Pro is now five thousand more expensive than the Air 2, and there aren't many reasons to upgrade.
That is a fact.
Also, what to put in the Air. 3D Touch makes no sense. Truetone LCD is a nice thing, but except for graphic artists/photographers we basically don't need it, Pencil support doesn't make sense. A better repro would be nice, except for the obligatory MHz and GB values, that's about all that Airko can move.
Why does it have enough extra, but we simply don't need it for consumption.