Lukáš Gondek Apple hired an important engineer from the Hololens project, construction of the California company's new campus continues, Belgium gets its first Apple Store, and another Apple I computer goes up for auction.
Apple hired an engineer from the Hololens project. He is said to be preparing his own AR project (August 31)
A few months after Microsoft introduced to the world its idea of augmented reality in the form of Hololens, Apple hired one of the main engineers who participated in Microsoft's AR glasses - Nick Thompson. After seven years of experience on the team behind Macy, Thompson worked on the audio side of the Hololens project. However, he returned to Cupertino in July and this is one of the reasons why it is rumored that Apple is preparing its own AR project.
The acquisition of the company in March would also indicate this Metaio, which owns or buys over 171 AR-related patents PrimeSense in 2013, which was behind the development of the Xbox Kinect sensor. In addition, Apple's job postings are looking for workers with experience in virtual and augmented reality. Whether Apple wants to integrate AR into iOS or create an entirely new product is not yet certain.
Source: Cult of Mac
Construction of Apple's new campus continues (September 1)
Apple's new campus has grown again over the past month, and we can already see several important buildings in it. One of the several multi-storey parking lots is almost finished, both the research building and the underground auditorium are taking on concrete dimensions. In the attached video with footage of flights over the construction site, we can also hear Steve Jobs introducing the new campus. Apple still plans to have the complex operational by the end of next year.
[youtube id=”5FqH02gN29o” width=”620″ height=”360″]
Source: MacRumors, 9to5Mac
The first Apple Store of the new generation will open in Memphis (September 1)
One of the first Apple Stores that the Californian company opened will undergo a significant change. The store in the Saddle Creek shopping center near Memphis is to become one of the first Apple Stores according to a new design prepared by Jony Ive and Angela Ahrendts. Apple representative Rick Millitello hinted that the new Apple Store will be surrounded by a matte granite panel on the outside and will have natural oak tables inside. The shop window with live plants, screens and art displays will be easily replaceable. The first of the new generation of Apple Stores, which aims for a more luxurious design thanks to the premium Apple Watch, is now just waiting for approval by the city representatives themselves. The image below shows the current appearance.
Source: Apple Insider
Apple hires more automotive experts (September 1)
Over the past few weeks, Apple has once again welcomed several interesting people from the automotive and technology industries into its ranks. As a member of the software engineering team, Hal Ockers joined Apple last month after a one-year stint at Tesla, where he worked on advanced driver assistants with cameras and radar, for example. Another of the new workers is the young Subhagato Dutta, who participated in research into self-driving vehicles at the university. Yakshu Madaan then has experience from Tata Motors, the largest Indian car company, and joined Apple as a technology manager. However, it is not clear whether Cupertino is really working on a car, or whether Apple is just trying to expand the functionality of its CarPlay system.
Source: MacRumors
Advertising agency "6S Marketing" requests that the new iPhone not be called 6S (September 3)
The advertising agency "6S Marketing" is enjoying its fifteen minutes of fame a few days before the presentation of the new iPhone 6s. Using billboards in Times Square and all over New York, she is asking Apple to simply name its next iPhone "iPhone 7" in an open letter. 6S Marketing explains their plea by saying that they have been operating since the beginning of the millennium, and you would never think that their name, which sounds like success, That is success, will be used by one of the largest companies in the world. It is obvious that Apple will not change its name a few days before the start of sales of the 6s, but 6S Marketing has made a name for itself as a proper advertising agency in a rather creative way.
Source: MacRumors
The first Belgian Apple Store will open in Brussels (September 4)
The first Belgian Apple Store has indeed been confirmed - Apple itself reported on it in the local Apple magazine Apple News Flanders. Just as rumored in the past weeks, it will open on September 19 on one of Brussels' main avenues, Avenue de la Toison d'Or, alongside luxury stores. The timing of the opening then records the start of sales of iPhone 6s, which could also be launched by one of Apple's important figures in the new store.
A white wall is now built around the ground floor of the former fair palace building, which, in addition to artworks by local artists, also invites to the opening of the Apple Store with the slogan “Creativity. Will continue…".
Source: Cult of Mac
Another working Apple I computer is up for auction (4/9)
The auctions of the first Apple computers have been going wild in recent years. An Apple I model, one of 50 pieces assembled by Steve Wozniak in Jobs' garage, will be auctioned in New York next month. According to experts, this is perhaps the most well-preserved, fully functional piece that exists. However, the original owner sold it for a few dollars at a store after using it for the first time but not liking it. In previous auctions, the Apple I was sold for up to 857 thousand dollars (almost 20 million crowns).
Source: 9to5Mac
A week in a nutshell
Next weekend we will know everything about the new iPhones, but for now we can only speculate. The iPhone 6s could offer more megapixels in the camera and Force Touch technology. But he won't be the first to have it here, as Apple did last week overtook Huawei. Apple also has plans to produce his own shows, he even talked to representatives of Top Gear, and on October are most likely, new iMacs with a 4K display are planned.
In the California company's new ads for Apple Music playing starring The Weeknd, who will perform alongside the new announced Chemical Brothers also at this year's Apple Music Festival. However, a key man left Apple Music - Ian Rogers will now be drive digital business at LVHM, a giant luxury goods group.
Apple will then be with the Pentagon develop military technology, together with Google and others again will pay $415 million in workers' compensation case. Jobs representative Fassbender revealed that the creators agreed decided, that he won't look like the founder of Apple in the new movie, and the new malware is jailbroken hacked up to 225 thousand iPhones.
