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The surprising end of Ian Rogers, as the key man of Apple Music we are talking about they found out last week, has now been cleared – Rogers is heading to LVMH, the giant French luxury goods group, to run the digital business.

Rogers' exit at Apple caught everyone by surprise last week. After coming from Beats Music, where he was the executive director of the music streaming service, he took care of the same service at Apple and, above all, put together the online radio station Beats 1. However, he decided to leave just two months after the launch of Apple Music.

Magazine Re / code now he found out where Rogers was going, as until now the only known fact was that it would be to an unnamed European company. In the end, it was confirmed that Rogers' new workplace really has nothing to do with his previous career, as it is LVMH, which includes luxury fashion brands such as Louis Vuitton, Marc Jacobs and Bulgari.

Meanwhile, Rogers has spent his entire life in the music business. Before Apple Music and Beats Music, he worked for a while at Yahoo Music and helped the Beastie Boys into the online world. Now, in the world of fashion and expensive, luxury goods, he will be a manager of digital products and services (CDO, chief digital officer).

Source: Re / code
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