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When Steve Jobs mentioned in his biography that he had finally cracked how to make the perfect television, an intense marathon of rumors began about what such a television from Apple, nicknamed "iTV", should actually look like in order to be truly revolutionary. But perhaps the answer is simpler than it seems.

Repetition is the mother of revolution

Let's first summarize what would make sense for such a television and what we already know. A list of things that should not be missing from an Apple TV:

• iOS as an operating system

• Siri as one of the control elements

• Revolutionary remote control

• Simple user interface

• Touch control

• App Store with third-party applications

• Connection with existing services (iCloud, iTunes Store...)

• Everything else from Apple TV

Now let's try to think about how Apple proceeds with new products. Consider, for example, the first iPhone and its operating system. When the phone was created, its software core was supposed to be Linux, probably with some custom graphics. However, this idea was swept off the table and the Mac OS X kernel was used instead. After all, Apple already had an excellent system, so it would be unreasonable not to use it in a way for a phone that was supposed to cause a revolution in the field of mobile technology.

When Steve Jobs introduced the iPad in 2010, it ran the same system as the previous successful product. Apple could have created a stripped down version of OS X and put it on the tablet. Instead, however, he chose the path of iOS, the simple and intuitive operating system that Scott Forstall's team used to help the company to the top.

It was the summer of 2011, when the new operating system OS X Lion was introduced, which proclaimed the slogan "Back to Mac", or we will bring what helped the success of iPhones and iPads to the Mac. In this way, many elements from iOS, from a system that was originally developed for the mobile phone, got into the strictly desktop system. Mountain Lion cheerfully continues the established trend and slowly we can be sure that sooner or later the unification of both systems will happen.

But that's not the point now. When we think about these practices, the result is only one thing - Apple recycles its successful ideas and uses them in new products. So it is easy that the same procedure will be followed by the legendary iTV. Let's look at the list above again. Let's go over the first six points again. In addition to television, they have one common namesake. Where can we find iOS, Siri, simple UI, touch control, App Store, cloud services and what fits in the hand as a controller?

When I read some of the predictions that various websites and magazines have come up with, I noticed how most of them only focus on what we will see on screen. There was talk of some kind of iOS with a graphical interface that would fit exactly with the TV. But wait, isn't there already something similar on Apple TV? In it, we find a modified version of iOS for use as a TV accessory. So this is the way television will go. Anyone who has tried to control Apple TV with the included controller will tell me that it is not.

Innovation at your fingertips

The revolution will not be in what we see on the screen, but rather in the device that will take care of interacting with it. Forget the Apple Remote. Think of a revolutionary remote control like no other. Think of a controller that combines all of Apple's know-how, on which it builds its success. Thinking about… iPhone?

Put all the controls from TVs, DVD players and set top boxes next to each other, just like Steve Jobs did with the smartphones of the time in 2007 when he introduced the revolutionary iPhone. Where is the problem? He is not only hidden in the lower half of the controllers, but all over their surface. Buttons that are there whether you need them or not. They are fixed in the plastic body and are unchangeable, no matter what you need to do with the device. It doesn't work because the buttons and controls can't be changed. So how do we solve this? We're just going to get rid of all those little things and make a giant screen. Doesn't that remind you of something?

Yes, that's exactly how Steve Jobs introduced the iPhone. And as it turns out, he was right. The large touch screen has become a hit. If you look at the current smartphone market, you will hardly come across buttons. But the problem with TV controls is actually even bigger. The average controller has around 30-50 different buttons that have to fit somewhere. Therefore, the controls are long and unergonomic, as it is not possible to reach all the buttons from one position. Moreover, we will often use only a small part of them.

Let's take for example a common situation, the series on the current channel has ended and we want to see what they are showing elsewhere. But extracting an overview of all running programs from the set top box is not exactly the fastest, and scrolling through a kilometer-long list with the arrows, if you have a cable card, no, thank you. But what if you could choose a program as conveniently as you choose a song on your iPhone? With a swipe of your finger, you can go through the list of stations, you will see the currently broadcast program for each one, that's user friendliness after all, isn't it?

So what does that revolutionary controller look like? I think it's like an iPod touch. Thin metal body with a giant display. But can 3,5" be considered a giant size today? Even before the introduction of the iPhone 4S, there were rumors that the upcoming generation of the phone would have a larger display, around 3,8-4,0”. I believe that such an iPhone will eventually come, and together with it the controller for "iTV", which will have the same diagonal.

Now we have an ergonomic controller with a touchpad that can adapt as needed, as it only has the most necessary hardware buttons. A controller that does not need batteries, as it is recharged from the mains just like other iOS products. So how will the interaction between the TV and the remote control work?

Everything is in the software

I see that revolution in the fact that the critical part of the user environment will not be on the TV screen, but on the controller itself. Apple has sold tens of millions of iOS devices. Today, the vast majority of people, at least somewhat tech-savvy, can operate an iPhone or iPad. So there is a mass of people who have learned to control the operating system. It would be foolish of Apple not to bring the exact same control into the living room. But somehow it doesn't work on TV. After all, you won't be reaching for the screen, you'll be reaching for the controller. Of course, it would be possible to turn the controller into a kind of touchpad, but the interpretation of the controls would not be 100%. Therefore, there is only one option - the user interface directly on the controller screen.

To simplify, imagine an iPod touch that communicates with the TV via AirPlay. Each group of functions will be presented by an application, just like the iPhone. We will have an app for Live Broadcast, Music (iTunes Match, Home Sharing, Radio), Video, iTunes Store, Internet Videos, and of course there will be third-party apps.

Let's imagine, for example, a TV application. This could be similar to broadcast overview applications. List of channels with the current program, viewing of recorded programs, broadcast calendar... All you have to do is select a station in the list, the TV will switch the channel and a new list of options will appear on the controller: Overview of current and upcoming broadcasts on the given channel, option to record the program, display details of the current a program that you can also display on TV, Live Pause, when you can pause the broadcast for a while and start it again later, just like the radio on iPod nano, change the language for audio or subtitles...

Other applications would be similarly affected. At the same time, the TV would not mirror the controller. You don't need to see all the controls on the screen, you just want to have the running show there. The image on the controller and on the screen will thus be indirectly dependent on each other. You will only see what you really want to see on the TV, everything else will be displayed on the controller display.

Third-party applications will be similarly affected. Let's take a game for example. After launch, you will see a splash screen with animations or other information on your TV. However, you'll navigate the menu on the controller - set the difficulty, load a save game, and play. After loading, the controller's UI will change - it will turn into a virtual gamepad and will use all the advantages that this modified iPod touch offers - gyroscope and multitouch. Tired of the game? Press the Home button to return to the home screen.

The remote control of the iPod touch makes sense in several aspects - for example, when entering any text. The TV will certainly also have a browser (Safari), where at least search words must be entered. In the same way, you cannot do without inserting text in the YouTube application. Have you ever tried entering letters with a directional pad? Trust me, it's hell. In contrast, a virtual keyboard is an ideal solution.

And then, of course, there's Siri. After all, there is nothing easier than telling this digital assistance "Play me the next episode of Doctor House". Siri will automatically find out when and on which channel the series is broadcast and set the recording. Apple certainly won't rely on the TV's built-in microphone. Instead, it will be part of the controller, just like on the iPhone 4S you hold down the home button and just say the command.

What about other devices? If the controller and TV run iOS, it would be possible to control the "iTV" with an iPhone or iPad. With Apple TV, the control was solved by a separate application in the App Store, which fully replaced the functionality of the remote control. However, Apple could go further and implement the remote control interface directly into the iOS core, as the app itself might not be enough. You could then switch to the partial control environment, for example, from the multitasking bar. And how would the iDevice communicate with the television? Probably the same as the included controller, via Wi-Fi or economical Bluetooth 4.0. IRC is a relic after all.

Hardware view of the driver

A controller shaped like an iPod touch could bring other benefits in addition to a touch screen and a great user experience. The first is the absence of a battery. Like other iOS products, it would be equipped with a built-in battery. Although its durability would be less than that of a classic control, you would not have to deal with replacing the batteries, it would be enough just to connect the controller to the network with a cable. In the same way, Apple could introduce some kind of elegant dock in which the remote control would be stored and thus recharged.

What else can we find on the surface of the iPod touch? A volume rocker that could control the volume of the TV, why not. But the 3,5 mm jack is more interesting. Imagine a situation where you still want to watch a movie at night, but you don't want to disturb your roommate or sleeping partner. What are you going to do? You connect your headphones to the audio output, the TV starts streaming sound wirelessly after connection.

The built-in front camera would probably not be of much use, for video calls via FaceTime, the webcam built into the TV would be more useful.

Does Apple need its own TV?

I ask myself this question. Almost everything mentioned above could be provided by the new generation of Apple TV. Sure, such a TV could bring a lot of extra features - a built-in Blu-ray player (if at all), 2.1 speakers similar to a Thunderbolt display, unified control for other connected devices (third-party manufacturers could have their own apps for the devices), a custom form of Kinect and more. In addition, there is a rumor that LG has created a new generation screen with amazing features, but cannot use it because Apple has paid exclusivity for it. In addition, Apple would have many times the margins for the TV than the current $XNUMX TV accessories.

However, the television market is currently not in a state of flux. For most big players, it is rather unprofitable, moreover, one does not change the TV every two or three years, unlike phones, tablets or laptops (with laptops, however, it is a very individual matter). After all, wouldn't it be easier for Apple to leave the TV market to Samsung, LG, Sharp and others and continue to make only Apple TV? I believe that they have thought this question through in Cupertino very well and if they really enter the television business, they will know why.

However, looking for an answer is not the purpose of this article. I'm sure there's an intersection between the speculated "iTV" and the iOS synergy we're already familiar with. The analogy I arrive at is based partly on experience, partly on history and partly on logical reasoning. I do not dare to claim that I have really cracked the secret of revolutionary television, but I believe that a similar concept could really work within Apple.

And how does it all make sense to you, the readers? Do you think such a concept could work, or is it complete nonsense and the product of a sick editor's mind?

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