Ondrej Holzman Influential Apple blogger John Gruber z Daring Fireball as usual, he recorded another episode of his podcast at WWDC The Talk Show, but this time he had a truly exclusive guest. Gruber was visited by Apple's marketing chief, Phil Schiller. There was talk about the low capacities of iPhones, the new MacBook, and also the compromise between the thinness of products and battery life.
Gruber asked Phil Schiller, senior vice president of marketing, about the topics that are most frequently discussed among Apple users recently. For example, it is often discussed whether iPhones should have a higher minimum capacity than the current 16 GB, which is no longer enough in the era of demanding games and high-definition videos.
Schiller responded by saying that cloud storage is starting to get the word out, which can solve this problem. For example, iCloud services are increasingly being used to store documents, photos, videos and music. "Customers who are very price-conscious may be able to operate without the need for large local storage because of the ease of these services," Schiller said.
[su_pullquote align=”left”]I want an Apple that is bold, takes risks and is aggressive.[/su_pullquote]
What Apple saves on storage in the production of iPhones can be used, for example, to improve the camera. Sixteen gigabytes are no longer enough in iPhones. The proof was presented by Apple itself a year ago, when many users were unable to even update to iOS 8 due to lack of space. iOS 9 the engineers worked to make the updates not so big.
Gruber was also interested in why Apple is constantly chasing the thinnest possible products, when in the end it can significantly lose the battery and its durability. But Schiller did not agree with him that, for example, increasingly thinner iPhones would no longer make sense. "When you want a thicker product with a bigger battery, it's also heavier, more expensive, and takes longer to charge," explained Schiller.
“We always create all the thicknesses, all the sizes, all the weights and try to figure out what the compromises are where. I think we made a good choice in this regard," the head of Apple's marketing is convinced.
Likewise, Schiller is convinced of the correctness of the choice in the case of the new 12-inch MacBook, which received only a single USB-C connector in addition to the headphone jack. Among other things, precisely because the new MacBook can be so incredibly thin.
"Be careful what you ask for. If we only made small, tiny changes, where would the excitement be? We have to take risks," said Schiller, who admitted that the MacBook certainly won't be for everyone, but that Apple needs to release advanced products to advance development and show the future. "That's the kind of Apple I want. I want an Apple that is bold, takes risks and is aggressive.”
The entire podcast has not yet been posted by Gruber on his website, but the broadcast was also streamed live. New episode The Talk Show should appear before long on the website Daring Fireball.
What else do you expect from the VP of Worldwide Marketing, perhaps not admitting that a 16GB base model for 20k is ridiculous. :-)
I find it sad too. And the argument of the cloud is quite advanced with their prices :-( flicker 1T for free photos and I now had to upgrade the iCloud storage because it was clogged with duplicate photos so that the synchronization of my documents would work... And a few of them somehow got lost from the cloud... :- ( I'm really quite angry :-( Does anyone have any idea how to delete duplicate photos in iCloud? I'm in a real mess :-(
I was very pleasantly surprised at how trouble-free the transition to iCloud was. 5K photos and videos. No duplication or issues.
i envy That's how it should be…
I don't know, but I'm probably the only one with a 16G iPhone, that's enough and it will be enough. I have never had a problem with location when updating….
and my "I don't even know how many GB" 3G iPhone is still enough for me :)