Ondrej Holzman [su_youtube url=”https://www.youtube.com/watch?v=bwMqup0CERc” width=”640″]
After a trio of new ads for the iPhone 6S, in which actor Jamie Foxx also appeared, another one is coming and once again it has an all-star cast. Apple decided to promote the Live Photos function in cooperation with basketball player Stephen Curry.
The marketing department at Apple once again bet on a fifteen-second spot in which it will show a single function. This time it is Live Photos, new in iPhone 6S, which also creates a short video recording when taking a photo. This way you can capture more than just a static photo.
The star of the "Half Court" ad is Stephen Curry, NBA player for the Golden State Warriors, who is caught hitting the basket thanks to Live Photos. In previous ads, Apple showed, for example, remote-activated Siri or the capabilities of the new camera.
From the ads, Live Photos seems stuck to me. I really don't understand what is so amazing about them, can someone explain it to me?
In essence, it is a rediscovery of animations, which, however, were not as great a thing as they are now without 3D touch. Yes, there were animations before, but only when Apple perfected them.