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Is there a better chat platform than iMessage? In terms of features, maybe yes. But in terms of user-friendliness and overall implementation into iOS, no. The whole thing has only one flaw, and that is, of course, communication with the other party who owns an Android device. However, Google is now trying to make that conversation a little better. 

If you communicate via iMessage with the other party owning a device with the Android platform, you do so via classic SMS. The advantage here is clearly that it involves the use of the operator's GSM network and not data, so to send a message you only need signal coverage, and data does not matter anymore, which is what chat services like Messenger, WhatsApp, Signal, Telegram and more. And, of course, the vast majority of mobile tariffs already offer free (or unlimited) SMS, as their use is constantly decreasing.

The disadvantage of this communication is that it does not display certain information quite correctly. These are, for example, reactions to messages that you select by holding it for a long time. Instead of the appropriate reaction performed on the Apple device, the other party only receives a text description, which is somewhat misleading. But Google wants to change that in its Messages application, and it is already introducing a new function of correct display of reactions among its users.

With a cross after the funus 

Short message service is dead. Personally, I can't remember the last time I sent one, either to an iPhone user with data turned off, or to an Android device. I automatically communicate with someone I know uses an iPhone via iMessage (and he with me). Someone who uses Android usually also uses WhatsApp or Messenger. I communicate with such contacts quite logically through these services (and they with me).

Apple screwed up. He could have had the world's biggest chat platform if he didn't want to make so much money from iPhone sales. The case with Epic Games showed that he once considered bringing iMessage to Android as well. But then people would buy cheap Android phones for them and not expensive iPhones. Paradoxically, both platforms must use a third-party solution in order for the two platforms to come to an ideal agreement with each other.

In addition, Google doesn't really have a platform as strong as Apple's iMessage. And although the mentioned news is a relatively benign and nice step, unfortunately it certainly won't save him, nor the application, nor the user himself. They will still prefer to use third-party solutions anyway. And it cannot be said that it would be wrong. Security issues aside, the biggest titles are a bit further and others are just catching up - see SharePlay. For example, Messenger has been able to share the screen of a mobile device for a long time, easily between iOS and Android, SharePlay is a hot new feature of iOS 15.1. 

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