Amaya Toman In today's installment of our regular series on major tech events, we'll once again be talking about Apple. This time we will briefly recall the day when the now iconic commercial for the first Macintosh called "1984" was broadcast during the Super Bowl.
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1984 (1984)
On January 22, 1984, the now-legendary 1984 ad was broadcast at the Super Bowl. The Orwellian spot from Ridley Scott's director's workshop was supposed to promote the first Macintosh. The Super Bowl was actually the only time the ad was officially aired (it had made its unofficial premiere a month earlier on a television station in Twin Falls, Idaho, and was occasionally seen in theaters after the Super Bowl airing). “Apple Computer will introduce the Macintosh on January 24. And you'll see why 1984 won't be 1984," the voice in the advertisement referred to the cult novel "1984" by George Orwell. But it wasn't enough and the spot would not have made it to the Super Bowl at all - while Steve Jobs was enthusiastic about the ad, then Apple CEO John Sculley and the board members did not share this opinion.
The ad was created by Chiat\Day, with copy by Steve Hayden, art director by Brent Thomas and creative director by Lee Clow. The 1984 commercial was awarded for example at the Clio Awards, at the Cannes festival, in the 2007s it entered the Clio Awards Hall of Fame and in XNUMX it was declared the best commercial ever aired at the Super Bowl.
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