Amaya Toman In today's part of our regular Return to the Past, we will recall only one event, it will also be a relatively recent matter. Today is the anniversary of the acquisition of the Instagram network by Facebook. The acquisition took place in 2012, and since then a few other entities have passed under Facebook's wings.
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Facebook buys Instagram (2012)
On April 9, 2012, Facebook acquired the popular social network Instagram. At the time, the price was a full one billion dollars, and it was the most significant acquisition for Facebook before the initial public offering of shares. At that time, Instagram had been in operation for about two years, and in that time it had already managed to build a solid user base. Along with Instagram, the complete team of its developers also moved under Facebook at that time, and Mark Zuckerberg expressed his enthusiasm that his company managed to get a "finished product with users". At the time, Instagram was also relatively newly made available to owners of Android smartphones. Mark Zuckerberg promised then that he has no plans to limit Instagram in any way, but that he wants to bring new and interesting functions to users. Two years after acquiring Instagram, Facebook decided to buy the communication platform WhatsApp for a change. It cost him sixteen billion dollars at the time, with four billion paid in cash and the remaining twelve in shares. At the time, Google initially showed interest in the WhatsApp platform, but it offered too little money for it compared to Facebook.
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