Amaya Toman Today's part of our regular return to the past will this time be completely in the spirit of events related to Apple. We recall the arrival of the Apple III computer in 1980, and then move to 2001, when the first Apple Stories opened.
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Here Comes the Apple III (1980)
Apple Computer introduced its brand new Apple III computer on May 19 at the National Computer Conference in Anaheim, California. It was Apple's first attempt at creating a purely business computer. The Apple III computer ran the Apple SOS operating system, and the Apple III was intended to be the successor to the successful Apple II.
Unfortunately, this model ultimately failed to achieve the desired market success. Upon its release, the Apple III faced criticism for its design, instability, and more, and was considered a major failure by many experts. According to available reports, Apple managed to sell only a few hundred units of this model per month, and the company stopped selling the computer in April 1984, just a few months after it introduced its Apple III Plus.
The Apple Store opens its doors (2001)
On May 19, 2001, the two first ever brick-and-mortar Apple Stories opened. The aforementioned stores were located in McLean, Virginia and Washington. During the first weekend, they welcomed a respectable 7700 customers. Sales during that time were also quite successful and amounted to a total of 599 thousand dollars. At the same time, a number of experts initially did not predict a very bright future for Apple's brick-and-mortar stores. However, Apple Story quickly became a popular destination for locals and tourists alike, and their branches relatively spread not only across the United States, but later around the world. Five years after the opening of the first two Apple Stores, the iconic "cube" - the Apple Store on 5th Avenue - also opened its doors.
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