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Apple - a brand that is worth 153 billion dollars. According to the latest survey, it became the most valuable ever. Until now it held the lead of Google, but now it has to bow to the unstoppable growing competitor from Cupertino.

In 2010, it topped Google's rankings, but now, due to its value of $111 billion, it has fallen to second place. "Apple's brand value grew by 84 percent due to consistently successful products like the iPhone, the creation of a new market with the iPad, and overall strategy." stands in a survey by Branz, which belongs to the advertising giant WPP.

Not even such world-famous brands as Coca-Cola ($78 billion), Disney ($17,2 billion) or Microsoft ($78 billion) could compete with Apple. In 18th place, HP is also losing significantly, computer manufacturer Dell has even dropped out of the list, and Finland's Nokia has lost 28 percent.

While the 84 percent increase in Apple's brand value, which was the fifth highest since 2010, is a great achievement, there is only one brand that is doing much better in this regard. The popular Facebook saw an increase of an incredible 246 percent - to 19 billion dollars.

Source: cultofmac.com
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