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In just a week, we will probably learn everything we wanted to know about the Apple Watch, and about which Apple has been silent so far, for various reasons. Upcoming keynote it will reveal, among other things, availability, a complete price list or real battery life. Like all new Apple products, the smart watch has its own story, fragments of which we gradually learn from the published interviews.

Journalist Brian X. Chen z New York Times has now brought a few more tidbits about the watch from the development period, as well as some previously undisclosed information about the watch's features.

Chen had the opportunity to speak with three Apple employees who were involved in the development of the watch and who, under the promise of anonymity, revealed some interesting details that we have not yet had the opportunity to hear. There is always a great deal of secrecy around Apple's unannounced products, so that information does not get to the surface before it should.

The most risky period is when Apple has to test products in the field. In the case of the Apple Watch, the company created a special case for the watch that resembled the device Samsung Galaxy Gear, thereby masking their true design to field engineers.

Internally at Apple, the watch was called "Project Gizmo" and involved some of the most talented people at Apple, often the watch team was referred to as the "All-Star Team". It featured engineers and designers who worked on iPhones, iPads, and Macs. Among the top officials who are part of the team developing the Watch are, for example, chief operating officer Jeff Williams, Kevin Lynch, who moved to Apple from Adobe, and, of course, chief designer Jony Ive.

The team actually wanted to launch the watch much earlier, but some unspecified obstacles held up development. The loss of several key employees also contributed to the delay. Some of the best engineers have been pulled from Nest Labs (maker of Nest thermostats) under Google, where a large number of former Apple employees are already working under the leadership of Tony Fadell, the father of the iPod.

The Apple Watch was originally supposed to have more emphasis on tracking biometric features. Engineers experimented with various sensors for things like blood pressure and stress, but ended up ditching most of them early in development because the sensors proved to be unreliable and cumbersome. There are only a few of them left in the watch – a sensor for measuring heart rate and a gyroscope.

It has been speculated that the Apple Watch could also have a barometer, but its presence has not yet been confirmed. However, the barometer appeared in the iPhone 6 and 6 Plus, and the phone is thus able to measure the altitude and measure, for example, how many stairs the user has climbed.

Battery life was one of the biggest issues during development. Engineers considered various methods of recharging the battery, including solar power, but eventually settled on wireless charging using induction. Apple employees have confirmed that the watch will indeed only last a day and will need to be charged overnight.

The device should at least have a special energy-saving mode called "Power Reserve", which should significantly extend the life of the watch, but in this mode the Apple Watch will only display the time.

However, the most difficult part of the development of the Apple Watch is still waiting for the company, because it has to convince consumers of their usefulness, who have not been interested in such a device until now. Adoption of smartwatches in general has been lukewarm so far among users. Last year, according to Canalys analysis, only 720 Android Wear watches were sold, Pebble also recently celebrated a million watches sold of their brand.

Still, analysts estimate that Apple will sell 5-10 million watches by the end of the year. In the past, the company was able to convince consumers of a product that was otherwise received very coldly. It was a tablet. So Apple just needs to repeat the successful launch of the iPad and will probably have another billion-dollar business in hand.

Source: New York Times
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