Jiří Filip Even after a year since the introduction of the Alza Marketplace portal, Alza.cz is working on expanding its services for customers and suppliers. It now gives suppliers the opportunity to deliver their goods to all of the more than 1000 AlzaBoxes throughout the Czech Republic. Customers thus gain easier access to more than 666 thousand types of goods offered by partners on Alza.cz.
Alza.cz now also delivers to AlzaBoxes goods offered by suppliers from the Marketplace platform from their external warehouses. "Our goal is to make the customer experience of shopping from more than a thousand partners involved in Alza Marketplace the same as when buying goods from Alza. Delivering to AlzaBoxes is an inherent part of it, so we are glad that we managed to unify various logistics procedures and make this service available to customers." stated Jan Pípal, Head of Alza Marketplace.
Delivery of goods to AlzaBoxes is the most popular way of accepting orders from the e-shop, and the company also provides it free of charge to members of the AlzaPlus+ program. The vast majority, 80% of e-shop customers, choose personal pickup for their orders, namely in AlzaBoxes or at branches.
Since its launch last year, the company has been constantly improving and developing its Marketplace, precisely based on feedback from customers and suppliers. "Until now, customers could either have goods from partners delivered to their address or pick them up at one of our branches. The possibility of delivery to AlzaBoxes thus erases another difference between our own and partner sales."Pipal explained.
The company tries to bring its platform closer not only to customers, but also to suppliers. In the past year, she worked together with them to simplify the connection of the offer to the Alza Marketplace. He shares his know-how with suppliers on how to best describe goods or what parameters are important for customers when purchasing. Thanks to this, after joining Alza Marketplace, partners improve their own e-shops and get an average 28% increase in turnover, which is also confirmed by Hanuš Mazal from ProMobily.cz: "We are happy to be able to offer our goods to a large number of Alza customers. We believe that the future of e-commerce lies in Marketplace-type platforms, it is an important sales channel for us. We are pleased that we can go together with Alza on this path.''
